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Month: June 2010

Get the Word Out: E-Mail Newsletters

E-mail newsletters are hotter than ever. They’re a great extension of your business’ or organization's communication toolkit, and offer you, and your clients, an excellent channel by which you can reach potential and existing customers.

 
Of course, before you create and send your e-mail newsletter, you’ll need to have relevant and timely content, or news, to share with your readers. The more content and news you generate, the more readers, or subscribers, you'll be able to attract and keep. Bottomline, content and news drives subscriptions! The quality of your content also sets the tone for how much readers will respect you as a source of trusted advice. If the content has obviously been copied, scraped, or lacks substance, it’s likely your readers won’t view you as an authority.

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