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Month: February 2014

Rebranding government agencies requires precision, tenancity.

Rebranding any company or entity is a difficult task on any level but rebranding a government agency requires precise attention to detail and tight coordination behind the scenes. 
Florida’s job and unemployment agency - now called CareerSourceFlorida - started its rebranding in January to the current name from the former Workforce Development Board, known in Southwest Florida as SWFLWorks.

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