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September 30 - You're invited to join us in ORBIT...

2010 September 03

We know you have technology issues and questions.  Everyone does!  And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues.  That's why we'd like to invite you to a new monthly online business owners' roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future.  Please join us! 

Register for ORBIT - September 30, 2010 in Online session  on Eventbrite


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Getting the Click

2010 September 03

It’s just not clicking. You’ve peppered your website or e-newsletter with lots of links and graphics to support your sizzling content, but no one seems to care, (or, click). What can you do to improve the odds that your links will get noticed and clicked, (and lead your visitors to where you want them to go)? No worries. There are a number of steps a you can take, that will encourage visitors and customers to click on a link or graphic located on your website. Just take a look at the tips below, and try some or all to help get ‘em “clicking"...

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Back to the Basics: Search Engine Ranking - Learn it From Google

2010 July 27

The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question "how will we get noticed, and what does it cost to get a better ranking on Google?" 

 My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don't be afraid; most of the information is not technical, but practical and actionable. 

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The Idea of the iPad - I'd Rather Wait

2010 June 12

The iPad is a wonderful magazine and book reader when you're on the road and in situation where you can't use a computer, but you need something to do, i.e., while waiting in a hospital, in an airport, or sitting on a commuter train.  However, for a serious online media consumption tool I would need less restrictions.  And, there are plenty of choices about to be released, or already on the market, that are more affordable with more convenience.


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Content Matters

2010 March 05

Your website is your organization's greatest communication platform. Competition can copy everything you have, but it cannot copy who you are. Let your 'brand' shine! Connect to customers, potential members, etc., online with content that focuses on their needs, provides them with information, and communicates the benefits your products and services provide.

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Barcamp SWFL site in WordPress

2010 February 27

Barcamp SWFL was held in January 2010, and being presenters on RSS Feeds and holding a mini-WordCamp is was almost natural that we would do the web site in WordPress, too.

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Get the Word Out: E-Mail Newsletters

2010 February 05

E-mail newsletters are hotter than ever. They’re a great extension of your business’ or organization's communication toolkit, and offer you, and your clients, an excellent channel by which you can reach potential and existing customers.

 
Of course, before you create and send your e-mail newsletter, you’ll need to have relevant and timely content, or news, to share with your readers. The more content and news you generate, the more readers, or subscribers, you'll be able to attract and keep. Bottomline, content and news drives subscriptions! The quality of your content also sets the tone for how much readers will respect you as a source of trusted advice. If the content has obviously been copied, scraped, or lacks substance, it’s likely your readers won’t view you as an authority.

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Social Technographs Ladder updated

2010 January 30

A few days ago Groundswell author Josh Bernoff posted an updated version of the Social Technographics Ladder, the method to catogorize the activities intensity levels for Internet users on the participatory online space. With the update also came a change to include Twitter as a microblogging environment of it's own kind, that seems to change engagement levels, in the eyes of Josh Bernoff.

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Twitter & RSS Feeds

2010 January 29

You can use various webapps to deal with Twitters RSS feeds: Take an inside look on Listenning to Twitter Streams via  Twitter Search, Auto-post RSS feeds from various sources to Twitter, and keep a close look on friends, followers and favorites via RSSFriends. All three tools are briefly discussed.

  

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Identifying A Phishing Attack

2010 January 13
Phishing is a form of fraud in which an email sender attempts to trick the recipient into divulging important personal information like a password or bank account number, by pretending to be a representative of a legitimate organization.
Even net savvy people have fallen victim to phishing attacks by learning the hard way, that they have been too trusting of the messages reaching their in-boxes: too trusting that the sender identification is accurate.

Who hasn’t done something in haste, because he was distracted or pre-occupied? Mistakes happen.

 

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