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Rebranding government agencies requires precision, tenancity.

2014 February 13

Rebranding any company or entity is a difficult task on any level but rebranding a government agency requires precise attention to detail and tight coordination behind the scenes. 
Florida’s job and unemployment agency - now called CareerSourceFlorida - started its rebranding in January to the current name from the former Workforce Development Board, known in Southwest Florida as SWFLWorks.

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CFCamp Interview with Birgit Pauli-Haack

2013 September 16

Birgit Pauli-Haack, President/Founder of PauliSystems, LLC was chosen as one of the well-known speakers for the Fourth Annual CFCamp 2013 to be held October 14-15, 2013 in Germering near Munich, Germany.  

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"Google+...oh yeah, you need to be here!"

2013 June 04

Southwest Florida's Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ ...oh yeah, you need to be here!”

Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large.

 

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Being online is today part of business

2013 April 24

SWFL WorkForce Development BoardThe conversation has changed and I am very happy about that.  Business owners and managers realize today that “being online” is part of their business and content is king.  High demand for story, data and image sharing online have become a strategic part of savvy business plans and daily operations.  And the savviest business owners come to us looking for a partner to take them beyond single parts and who offers a broad spectrum of tools, services and guidance. We share our experience to help build systems flexible enough to grow with the business’ and customers’ needs but also stable enough, scalable enough to integrate into operational processes of a growing business.  

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Pauli System's Birgit Pauli-Haack taking SoMe excitement, knowledge to Hodges University

2013 April 09

Pauli Systems founder, Birgit Pauli-Haack, is once again taking her knowledge and skill in social media on the road - this time to Hodges University

In a presentation set for April 30, Pauli-Haack will explain social media's role, advantages and opportunities in today's business world. 

Join Birgit each Friday @ Noon for an organic lunch and informal round table discussion, Q&A, on all topics Social Media at Food & Thought in Naples, Florida.

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OlgaTDesigns on the Interwebs

2013 March 20

Bryan Tippe, olgatdesigns.com

We have been working with Bryan to augment his online presence and search engine visibility and advise him about on-site SEO.  We also connected his 3Dcart store on http://www.olgatdesigns.com to Twitter. We used the built-in feed and IFTTT.com. A new Tweet appears automatically when new products are posted on the web store. 

Recently we visited him at the Farmers Market in Coconut Point and used our iPad to shoot some video footage and photos.

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Turn Your Passion-2-Profit...experience entrepreneurial euphoria!

2012 October 09

 

Update October 15, 2012

 

Today's update is about the material used by Birgit Pauli-Haack during the event. 

Click here to watch the slideshows. 

Birgit Pauli-Haack presenting at 4th Annual Turning Passion to Profit, Entrepreneur Seminar & Tradeshow at Florida Gulf Coast University

What is it that really excites you? What it is that stirs your passion, gets you going?

Is it something you make? Something you do? Is it some service you perform for others? Some talent you have? Find out how to grow a business from avocation to vocation at the Turning Your Passion-2-Profit entrepreneurial trade show and seminar.

Set for Saturday, October 13, 9 a.m. to 2 p.m. at Florida Gulf Coast University, the conference is organized the Small Business Development Center at FGCU and Southwest Florida Business Today and will feature as keynote speaker Jerry Ross, lifelong entrepreneur and Executive Director of the National Entrepreneur Center in Orlando.

Find out more details about the workship and register here.

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Slideshows and Recap SBRN Social Media Summer Series

2012 September 13

Why People Share? The most overlooked part of Social Media Marketing

Our Social Media Summer Series at our monthly meetings of our Small Business Resource Network featured fascinating get-togethers and productive, lively, discussions. One of the fundamental principles of Social Media is information sharing and we looked at motivations why people share information with their networks.

At the end of the first evening, we looked at the webstats of a client's website converted to a blog four month earlier ..... 


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Facebook Cover: The Entrance to Your Brand's Facebook Space. Get Going!

2012 July 11

Facebook Cover: Center for Health Value InnovationOn our journey through Facebook Brand Pages, we still encounter Facebook Brand Pages that have yet to add a cover photo. Since March, our graphic designers have created a few Facebook covers for our clients. The collection might inspire you with one or two ideas for your own.  

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Comparing 4 Most Popular Blog Engines - Which one is right for you?

2012 April 18

Writing Machine by Birgit Pauli-HaackWhich Blog Software is right for me?  How do I get started? Who can help me? 

These are all valid questions! And there are no easy answers. 

Most of the time your decision will depend on a few variables you will need to consider. And, sometimes, after writing (blogging) for a year or so you may decide your original assumptions are out of date or have changed. 

What does one do then? Start over? Shell out more money to convert your original site? 

Our team deals with a variety of different software writing/blogging packages - and we've tried many more. Each has its advantages and disadvantages. The world of Internet communication is filled with trade-offs. 

So let' get started... 

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