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"Google+...oh yeah, you need to be here!"

2013 June 04
 

Southwest Florida's Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ ...oh yeah, you need to be here!”

Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large.

 

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Being online is today part of business

2013 April 24
 

SWFL WorkForce Development BoardThe conversation has changed and I am very happy about that.  Business owners and managers realize today that “being online” is part of their business and content is king.  High demand for story, data and image sharing online have become a strategic part of savvy business plans and daily operations.  And the savviest business owners come to us looking for a partner to take them beyond single parts and who offers a broad spectrum of tools, services and guidance. We share our experience to help build systems flexible enough to grow with the business’ and customers’ needs but also stable enough, scalable enough to integrate into operational processes of a growing business.  

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Comparing 4 Most Popular Blog Engines - Which one is right for you?

2012 April 18
 

Writing Machine by Birgit Pauli-HaackWhich Blog Software is right for me?  How do I get started? Who can help me? 

These are all valid questions! And there are no easy answers. 

Most of the time your decision will depend on a few variables you will need to consider. And, sometimes, after writing (blogging) for a year or so you may decide your original assumptions are out of date or have changed. 

What does one do then? Start over? Shell out more money to convert your original site? 

Our team deals with a variety of different software writing/blogging packages - and we've tried many more. Each has its advantages and disadvantages. The world of Internet communication is filled with trade-offs. 

So let' get started... 

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SBDC Social Media Bootcamp Open for Registration

2012 February 20
 

Social Media Bootcamp: How to use Social Media to Increase Traffic to your Website? 

Presented & Hosted by Small Business Development Center & Relevanza, Inc

Register here
Saturdays March 3rd, 10th and 17th - 9am-12 (noon) 

Florida Gulf Coast University, Lutgert Hall, Room 1203

Social Media Bootcamp

This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. The networks covered will be: Facebook, Google+, LinkedIn, Twitter, YouTube and Flickr.

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SBDC Workshop: Using Social Media to Increase Your Website Traffic

2011 November 02
 

We had very lively and interesting discussions throughout the 90 minutes presentation. Participating business owners contributed good questions and conclusions.  As promised, the slide deck is published on slideshare.net for your self-study and for following up on all links mentioned during this event. Harry Looknanan and I also discussed some more ideas regarding an upcoming Social Networks Bootcamp for Business Owners. If you have particular topics or questions that you would like included, please post them in our comment section below. Also if you are interested in attending the Social Networks Bootcamp session, let us know and we will make sure that you will be notified.

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Google Plus (+): Why You should bother?

2011 October 28
 

The new kid? on the social media block is, of course, Google Plus (Google+...or, GooPlus, if you prefer) and with it come the same questions asked by million of social media users the world over: will my friends follow me to the new network? How will I find new friends? How will I get noticed (Social media is, after all, all about me.?)

With social media, it's always the chicken and scrambled egg problem: I won't join a new network when my friends are not there, but my friends won't come when I am not there.'

Google+ has the same problem. Only a few die hard geeks and close friends are there! And none of my other friends will leave Facebook, because that's where their friends are.

Put all that aside because there is good news. Google+ can be beneficial even if your friends are not there yet. Hello? Google.

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Facebook Open Graph & Facebook Timeline

2011 October 27
 

Ever since #f8 the Facebook Developer conference, Mark Zuckerberg used to announce major changes to the Facebook OpenGraph and the Facebook Timeline. I followed the event and also collected a few stories especially on Facebook Privacy on a new curation tool called Scoop.it. 

 

Traveling down the Facebook Timeline A couple of weeks ago, AAUW CA Online Branch Program director, Sandy Kirkpatrick, and we discussed a few scenarios and disected who will see what posting, comment or tag, for the various privacy settings in your account. As a part of the program, I was also asked if I could explain Facebook Timeline and how it will change how our profile appears for our friends. To answer that question, I took a deep dive in my own Facebook Timeline and published my experience on the non-profit technical support site of the Naples Free-Net. You can read all about it here:

Traveling Down The Facebook Timeline

Get control of your non-profit with Salesforce.com

2011 April 07
 

If you manage a non-profit organization, you are, without a doubt, juggling multiple tasks on a daily (if not hourly) basis. Staffing, managing a volunteer base, seeking out and soliciting donors and donations, planning fund raisers, maintaining an online presence (i.e., website, blog, e-newsletter, Facebook, Twitter, etc.), planning and executing mailings, all compete for a spot on your agenda. So, who has time to track all of this activity, and, better yet, how is it going to get tracked?  And, if I find a system that will allow me to reign all of this in, how much will it cost to implement, (as if resources aren't already stretched to the breaking point)? No time and too much money, right? No need to despair, the 800 pound gorilla just got a little easier to tame.

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Top Ten Most Viewed: Above the Noise's Six Month Anniversary

2010 November 16
 

Since we started our Above the Noise blog in May 2010, at the half-year mark, it's time to take a closer look at the content you, our cherished readers, read most often. Through Google Analytics, it's fairly easy to create a list. Some of you joined us just recently, and we hope that the list of the Top Ten will motivate you to also browse our archives and read our earlier articles.

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Avoid Failure to Launch

2010 October 26
 

7 tips to successfully introduce your new website to the world!

Months of careful planning, objective setting , design review, content building, and preparation have all come down to this moment¦it's time to go live? and unveil your amazing new website to the world!  Of course, as part of your launch strategy, you may be considering an electronic message blast to your core constituency, to get the word out, and build enthusiasm (= get traffic in the door), for the new site and your business. You know, tell them about the whys, whats and goals for providing them with another must visit place on the web.  Sounds simple enough, right?

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You're invited to join us in ORBIT...Online Roundtable for Business Owners

2010 October 18
 

We know you have technology issues and questions.  Everyone does!  And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues.  That's why we'd like to invite you to a new monthly online business owners' roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future.  Please join us!

Register for ORBIT - Online Roundtable f. Business Owners on Internet Technology in Naples, FL  on Eventbrite

 

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Facebook - Make Your Page More Interactive

2010 October 11
 

In previous posts, we've talked about how to create a more dynamic Facebook experience through tagging, and more effective ways to share information with your friends about the organizations and causes you care about. Now, we'll address how to setup your Facebook page so that it appears more approachable, and is more interactive.

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Facebook - Richer Link Sharing

2010 October 03
 

A few days back,  I found this short post in my news feed on Facebook. I was already familiar with PACE Center for Girls, and I was interested, but I found the post sharing the good news a bit anti-climactic.

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Facebook - Share with Tagging

2010 September 25
 

Some of us are happy to share links, videos, information, and quotes with our friends on Facebook, and some of us are also active in various online communities that have Facebook pages.  More frequently, I find myself in the situation that I am sharing connected information over more than one page, and with my own personal friends.  And, you might have seen that other people tag friends in photos. You can do that also in posts.

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Formatting Your Content: What Blog Software is Right for Me?

2010 September 25
 

In another post, we talked about blogging as a format you can use to build website content, including some back-to-the-basics info on what a blog is, tips for getting started and avoiding blogger's burnout. Here, we'll focus on the software available, and how to determine the best fit for your needs.

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