Entries Tagged as Content Management
Upon several requests to republish our presentations, we share them now here on our company blog. All cover the topics: Web2.0, Bloggging vs. Website, email marketing, online publishing and the measurement of initiatives and campaigns.
Is your e-mail marketing effort in need of a little TLC? Look no further than Pauli Systems, an approved "MailChimp Expert". MailChimp Experts are people and companies who know about e-mail design, coding and programming. MailChimp has been our preferred e-mail marketing vendor for some time now, so, when they launched their Expert program earlier this year, it was a no-brainer -- tell us where to sign up, and we're there!
You've gotta work your blog, for it to work!
When it comes to making sure your website or blog builds interest and passion amongst your target audience for whatever it is you do on a daily basis, (you know, the people you want cheering for you -- your customers, constituents, donors, etc.), you’ve got to get off the sidelines, roll up your sleeves, and get involved in telling the story, and keeping it fresh. Designing and launching a web presence can be a monumental task, (and, a great achievement), but that’s just half the battle. Once your site or blog is up and running, it’s not going to run itself.
7 tips to successfully introduce your new website to the world!
Months of careful planning, objective setting , design review, content building, and preparation have all come down to this moment…it’s time to “go live” and unveil your amazing new website to the world! Of course, as part of your launch strategy, you may be considering an electronic message blast to your core constituency, to get the word out, and build enthusiasm (= get traffic in the door), for the new site and your business. You know, tell them about the why’s, what’s and goals for providing them with another “must visit” place on the web. Sounds simple enough, right?
In another post, we talked about blogging as a format you can use to build website content, including some back-to-the-basics info on what a blog is, tips for getting started and avoiding blogger's burnout. Here, we'll focus on the software available, and how to determine the best fit for your needs.
Small business owners can spend an insane amount of time creating and building website content that relates to their products or services. (As if you need to be reminded of that, right?) Yet, with all the time spent doing so, you may not be fully capitalizing on the very content you are so carefully trying to build and cultivate.
Today it takes more than just having a website to make the internet work for your company or organization. Sites are highly competitive, and optimizing site design has become an area of concern to businesses that want to use the internet to its fullest. To help navigate potential design landmines, here are some common website mistakes to take note of (and, avoid!)...
Let’s admit it, we all love news. We love it hot off the press, especially if it’s about something that we are passionate, or have a need to know more about. And, there's no better way for your customers and potential customers to know more about your latest achievements, projects, products, community-related updates, (in other words, your news), than having a news section on your website, where you can easily post new information right away and on a regular basis.
The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question "how will we get noticed, and what does it cost to get a better ranking on Google?"
My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don't be afraid; most of the information is not technical, but practical and actionable.
Your website is your organization's greatest communication platform. Competition can copy everything you have, but it cannot copy who you are. Let your 'brand' shine! Connect to customers, potential members, etc., online with content that focuses on their needs, provides them with information, and communicates the benefits your products and services provide.
