Entries Tagged as Entrepreneurs & Business Owners
Social Media Bootcamp: How to use Social Media to Increase Traffic to your Website?
Presented & Hosted by Small Business Development Center & Relevanza, Inc
Register here
Saturdays March 3rd, 10th and 17th - 9am-12 (noon)
Florida Gulf Coast University, Lutgert Hall, Room 1203
This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. The networks covered will be: Facebook, Google+, LinkedIN, Twitter, YouTube and Flickr.
Over the course of the following weeks we will publish session material and more pictures.
Bookmark the site: "Turning Your Passion to Profit" - 3rd Annual Entrepreneurs Seminar & Mini Tradeshow
Or sign-up to receive email notification on updates to the site, when session materials will be posted and pictures of the event assembled.
So, you’ve jumped into (or, are thinking about jumping into), the social media fray to expand your business’ or organization’s online marketing horizons, by creating a Facebook business page. Good for you! You’re on the right track, so congratulate yourself. A lot of small business owners don’t even bother to create a page -- they’re simply not “on” Facebook, (or online, for that matter).
Tomorrow's ORBIT we will discuss what you as a business owner would need to know about WordPress as your website platform. What decision you need to make and what options you have. What you need to do yourself and how to delegate specific tasks. How to produce content and how to prepare it for the web. Delegate posting or writing. Register Now!
OJR: Are you wasting space on your homepage? How you can learn about your scrolldown rate
Gerry Storch, particpant of our Online Roundtable for Business Owners on Internet Technology (ORBIT), wrote about his take-away from Google Analytics webinar with fellow journalists at the site "Online Journalism Review, focusing on the future of digital journalism."
The Southwest Florida Small Business Resource Network will address blogging in relation to social media marketing at "The Best" series event January, 20 5:30 - 7pm at Holiday Inn Fort Myers Airport at Town Center. Attendees will learn tips and tools for blogging and the benefits of it. Guest speaker is Birgit Pauli-Haack of Pauli Systems, an expert in the field of Web strategy, Web development and Web 2.0 integration.
What exactly are Visitors, Page Views, Bounce Rates, Exit Pages, Click Maps, Traffic Sources, and more."
How are those metric terms defined? What are the real life applications? What are actionable parameters? How does integration with online marketing tools work?
December 30, 2010 - 3:30 - 4:30pm Webinar & Discussion - Register for free!
Presented by the Florida Small Business Development Center at Florida Gulf Coast University & Southwest Florida Business Today
Saturday, October 23rd, 2010
8:30am - 3pm
At Lutgert College of Business at FGCU Campus
Click here for Full Program, List of Presenters and Registration Form (PDF)
Among others on the afternoon Technology Panel Discussion:
How Do I Know What My Web Site Is Doing For My Business?
Birgit Pauli-Haack, Owner Pauli Systems
Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost.
October 21, 2010
SBRN members will be available at that time to provide business owners with information about the most prevalent topics small business owners need to discuss. Experts in accounting, business consulting, legal, insurance, and banking/lending will be on hand to offer information.
