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"Google+...oh yeah, you need to be here!"

2013 June 04
 

Southwest Florida's Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ ...oh yeah, you need to be here!”

Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large.

 

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Turn Your Passion-2-Profit...experience entrepreneurial euphoria!

2012 October 09
 

 

Update October 15, 2012

 

Today's update is about the material used by Birgit Pauli-Haack during the event. 

Click here to watch the slideshows. 

Birgit Pauli-Haack presenting at 4th Annual Turning Passion to Profit, Entrepreneur Seminar & Tradeshow at Florida Gulf Coast University

What is it that really excites you? What it is that stirs your passion, gets you going?

Is it something you make? Something you do? Is it some service you perform for others? Some talent you have? Find out how to grow a business from avocation to vocation at the Turning Your Passion-2-Profit entrepreneurial trade show and seminar.

Set for Saturday, October 13, 9 a.m. to 2 p.m. at Florida Gulf Coast University, the conference is organized the Small Business Development Center at FGCU and Southwest Florida Business Today and will feature as keynote speaker Jerry Ross, lifelong entrepreneur and Executive Director of the National Entrepreneur Center in Orlando.

Find out more details about the workship and register here.

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Google Plus (+): Why You should bother?

2011 October 28
 

The new kid? on the social media block is, of course, Google Plus (Google+...or, GooPlus, if you prefer) and with it come the same questions asked by million of social media users the world over: will my friends follow me to the new network? How will I find new friends? How will I get noticed (Social media is, after all, all about me.?)

With social media, it's always the chicken and scrambled egg problem: I won't join a new network when my friends are not there, but my friends won't come when I am not there.'

Google+ has the same problem. Only a few die hard geeks and close friends are there! And none of my other friends will leave Facebook, because that's where their friends are.

Put all that aside because there is good news. Google+ can be beneficial even if your friends are not there yet. Hello? Google.

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Google Analytics - Tool to Track and Analyze the Performance of Your Inbound Marketing Activities

2011 October 02
 

 

Just published our slide deck from the Entrepreneurs Workshop: Turning Your Passion To Profit 2011 at Florida Gulf Coast University on slideshare.net 

 

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Google+ (Plus) Previews & Chatter: Get Ready!

2011 June 29
 

Google+ Ante Portas

The Techworld is abuzz about Google+, many techreporter and Net Strategist have been invited by Google to field test Google+, called Google Plus. There is a lot of chatter, and yesterday I saw a good use case to great a collection of comments and the essentials on Storify.

If you are in a hurry, start on Google's own page about Google+ and watch intro-clips about six main features. If you want to see what other people do with Google+, especially the "Hangout" feature, watch the recording of today's "This Week on Google" TV Show hosted by Leo Laports, Jeff Jarvis and Gina Trapani.

Haven't been that excited about a new site and it's possibilities for a long time.

 

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How A Google Search Works - in Theory

2011 February 13
 

New York Times article: 'Search Engine Optimization and Its Dirty Little Secrets' exposed how JC Penny and their contracted Search Engine Optimization company games the system to have JC Penny show up on page one of google search pages all the time for almost any items that can be purchased, quite a few businesses have gotten confirmation of what they actually suspected a long time now. 

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OJR: Are you wasting space on your homepage? How you can learn about your scrolldown rate

2011 January 16
 

Gerry Storch, particpant of our Online Roundtable for Business Owners on Internet Technology (ORBIT), wrote about his take-away from  Google Analytics webinar with fellow journalists at the site "Online Journalism Review, focusing on the future of digital journalism.

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Web Analytics Demystified - December 30, 2010 Online Roundtable

2010 December 14
 

What exactly are Visitors, Page Views, Bounce Rates, Exit Pages, Click Maps, Traffic Sources, and more."

How are those metric terms defined? What are the real life applications? What are actionable parameters? How does integration with online marketing tools work?

December 30, 2010 - 3:30 - 4:30pm Webinar & Discussion - Register for free!

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New & Hazardous - Google Instant Preview - Are You Ready?

2010 November 23
 

As an example, we typed in Naples Restaurants, and received the results page below. First, we see that the listed sponsored links are not web pages, but Google Places entries in the heart (city center) of Naples. Next to each entry, there is a little magnifying glass; by clicking on it, the visitor is able to see a preview of the website for that particular entity. 

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You're invited to join us in ORBIT...Online Roundtable for Business Owners

2010 October 18
 

We know you have technology issues and questions.  Everyone does!  And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues.  That's why we'd like to invite you to a new monthly online business owners' roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future.  Please join us!

Register for ORBIT - Online Roundtable f. Business Owners on Internet Technology in Naples, FL  on Eventbrite

 

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Turning Your Passion to Profit - A Workshop & Mini Trade Show for Entrepreneurs

2010 October 13
 

Presented by the Florida Small Business Development Center at Florida Gulf Coast University & Southwest Florida Business Today

Saturday, October 23rd, 2010

8:30am - 3pm

At Lutgert College of Business at FGCU Campus

Click here for Full Program, List of Presenters and Registration Form (PDF)


Among others on the afternoon Technology Panel Discussion:

How Do I Know What My Web Site Is Doing For My Business?

Birgit Pauli-Haack, Owner Pauli Systems

Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost.

 

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Back to the Basics: Search Engine Ranking - Learn it From Google

2010 July 27
 

The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question "how will we get noticed, and what does it cost to get a better ranking on Google?"

 My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don't be afraid; most of the information is not technical, but practical and actionable. 

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Everyone comment on any site? Deal with it!

2009 October 03
 

Google Sidewiki has incredible large potentials in regards of participatory Net and communications with site users.  It also has created some controversy among site owners and web site designers. The discussion is a similar to the one roaming the Internet when Frames came up, a way to load other people's web pages into a frame set as if it where part of the current site. The discussion is about if what's proper and that site owners are not able to control what happens on their sites. For now it only works with Google Chrome Toolbar.

You can catch up on the Google Sidewiki discussion via these few articles. Comment below if you find additional information.

in reference to: Google Sidewiki (view on Google Sidewiki)