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"Google+...oh yeah, you need to be here!"

2013 June 04
 

Southwest Florida's Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ ...oh yeah, you need to be here!”

Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large.

 

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Slideshows and Recap SBRN Social Media Summer Series

2012 September 13
 

Why People Share? The most overlooked part of Social Media Marketing

Our Social Media Summer Series at our monthly meetings of our Small Business Resource Network featured fascinating get-togethers and productive, lively, discussions. One of the fundamental principles of Social Media is information sharing and we looked at motivations why people share information with their networks.

At the end of the first evening, we looked at the webstats of a client's website converted to a blog four month earlier ..... 


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SBDC Social Media Bootcamp Open for Registration

2012 February 20
 

Social Media Bootcamp: How to use Social Media to Increase Traffic to your Website? 

Presented & Hosted by Small Business Development Center & Relevanza, Inc

Register here
Saturdays March 3rd, 10th and 17th - 9am-12 (noon) 

Florida Gulf Coast University, Lutgert Hall, Room 1203

Social Media Bootcamp

This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. The networks covered will be: Facebook, Google+, LinkedIn, Twitter, YouTube and Flickr.

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Facebook Open Graph & Facebook Timeline

2011 October 27
 

Ever since #f8 the Facebook Developer conference, Mark Zuckerberg used to announce major changes to the Facebook OpenGraph and the Facebook Timeline. I followed the event and also collected a few stories especially on Facebook Privacy on a new curation tool called Scoop.it. 

 

Traveling down the Facebook Timeline A couple of weeks ago, AAUW CA Online Branch Program director, Sandy Kirkpatrick, and we discussed a few scenarios and disected who will see what posting, comment or tag, for the various privacy settings in your account. As a part of the program, I was also asked if I could explain Facebook Timeline and how it will change how our profile appears for our friends. To answer that question, I took a deep dive in my own Facebook Timeline and published my experience on the non-profit technical support site of the Naples Free-Net. You can read all about it here:

Traveling Down The Facebook Timeline

Google Analytics - Tool to Track and Analyze the Performance of Your Inbound Marketing Activities

2011 October 02
 

 

Just published our slide deck from the Entrepreneurs Workshop: Turning Your Passion To Profit 2011 at Florida Gulf Coast University on slideshare.net 

 

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A Successful Entrepreneurs Seminar: Turning Your Passion to Profit 2011

2011 October 02
 

Over the course of the following weeks we will publish session material and more pictures.

Bookmark the site: "Turning Your Passion to Profit" - 3rd Annual Entrepreneurs Seminar & Mini Tradeshow

Or sign-up to receive  email notification on updates to the site, when session materials will be posted and pictures of the event assembled. 

 

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Presentations: On Blogging, RSS Feed, Email Marketing, Social Media

2011 June 30
 

Upon several requests to republish our presentations, we share them now here on our company blog. All cover the topics: Web2.0, Bloggging vs. Website, email marketing, online publishing and the measurement of initiatives and campaigns. 

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NewsPress: Blogging as marketing tool to be discussed

2011 January 14
 

The Southwest Florida Small Business Resource Network will address blogging in relation to social media marketing at "The Best" series event January, 20 5:30 - 7pm at Holiday Inn Fort Myers Airport at Town Center. Attendees will learn tips and tools for blogging and the benefits of it. Guest speaker is Birgit Pauli-Haack of Pauli Systems, an expert in the field of Web strategy, Web development and Web 2.0 integration.

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Web Analytics Demystified - December 30, 2010 Online Roundtable

2010 December 14
 

What exactly are Visitors, Page Views, Bounce Rates, Exit Pages, Click Maps, Traffic Sources, and more."

How are those metric terms defined? What are the real life applications? What are actionable parameters? How does integration with online marketing tools work?

December 30, 2010 - 3:30 - 4:30pm Webinar & Discussion - Register for free!

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Turning Your Passion to Profit - A Workshop & Mini Trade Show for Entrepreneurs

2010 October 13
 

Presented by the Florida Small Business Development Center at Florida Gulf Coast University & Southwest Florida Business Today

Saturday, October 23rd, 2010

8:30am - 3pm

At Lutgert College of Business at FGCU Campus

Click here for Full Program, List of Presenters and Registration Form (PDF)


Among others on the afternoon Technology Panel Discussion:

How Do I Know What My Web Site Is Doing For My Business?

Birgit Pauli-Haack, Owner Pauli Systems

Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost.

 

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