Entries Tagged as Social Media Technology
Social Media Bootcamp: How to use Social Media to Increast Traffic to your Website?
Presented & Hosted by Small Business Development Center & Relevanza, Inc
Register here FGCU Renaissance Center, Naples
Fridays: Jan 13, Jan 20 and Jan 27 - 3 - 6pm
This three part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. The networks covered will be: Facebook, Google+, LinkedIN, Twitter, YouTube and Flickr.
We had very lively and interesting discussions throughout the 90 minutes presentation. Participating business owners contributed good questions and conclusions. As promised, the slide deck is published on slideshare.net for your self-study and for following up on all links mentioned during this event. Harry Looknanan and I also discussed some more ideas regarding an upcoming Social Networks Bootcamp for Business Owners. If you have particular topics or questions that you would like included, please post them in our comment section below. Also if you are interested in attending the Social Networks Bootcamp session, let us know and we will make sure that you will be notified.
The new “kid” on the social media block is, of course, Google Plus (Google+...or, “GooPlus, if you prefer) and with it come the same questions asked by million of social media users the world over: will my friends follow me to the new network? How will I find new friends? How will I get noticed (Social media is, after all, all about “me.”)
With social media, it’s always the chicken and scrambled egg problem: “I won’t join a new network when my friends are not there, but my friends won’t come when I am not there.”
Google+ has the same problem. Only a few die hard geeks and close friends are there! And none of my other friends will leave Facebook, because that’s where their friends are.
Put all that aside because there is good news. Google+ can be beneficial even if your friends are not there yet. Hello? Google.
Upon several requests to republish our presentations, we share them now here on our company blog. All cover the topics: Web2.0, Bloggging vs. Website, email marketing, online publishing and the measurement of initiatives and campaigns.
The Techworld is abuzz about Google+, many techreporter and Net Strategist have been invited by Google to field test Google+, called Google Plus. There is a lot of chatter, and yesterday I saw a good use case to great a collection of comments and the essentials on Storify.
If you are in a hurry, start on Google's own page about Google+ and watch intro-clips about six main features. If you want to see what other people do with Google+, especially the "Hangout" feature, watch the recording of today's "This Week on Google" TV Show hosted by Leo Laports, Jeff Jarvis and Gina Trapani.
Haven't been that excited about a new site and it's possibilities for a long time.
So, you’ve jumped into (or, are thinking about jumping into), the social media fray to expand your business’ or organization’s online marketing horizons, by creating a Facebook business page. Good for you! You’re on the right track, so congratulate yourself. A lot of small business owners don’t even bother to create a page -- they’re simply not “on” Facebook, (or online, for that matter).
Twitter has been a great resource tool for me and our team to learn about new tools, insights in other people's work or great articles around the Internet on the curring edge between marketing and technology. Here are the articles for the last week I would like to share with you.
Over the last few months, I have presented on and participated in various events. I have had a wonderful time, and the organizers did a fantastic job of managing the many small and big details. Each one of the events was a great success. And, of course, I wanted to support the event organizers in their quest to promote their events. I wanted to let everyone - you, our company’s fans on Facebook,readers of Above the Noise and my followers on twitter, know about each of the events.
We know you have technology issues and questions. Everyone does! And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues. That's why we'd like to invite you to a new monthly online business owners' roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future. Please join us!
A few days ago Groundswell author Josh Bernoff posted an updated version of the Social Technographics Ladder, the method to catogorize the activities intensity levels for Internet users on the participatory online space. With the update also came a change to include Twitter as a microblogging environment of it's own kind, that seems to change engagement levels, in the eyes of Josh Bernoff.
New tool of the week is Feedly, an Add-on for Firefox that let's me read my RSS feeds in a magazine style.
Ever since I was asked to volunteer to tap into my personal network of friends, family and acquaintances, I have obsessed over the topic. The tools provided by that particular organization were poorly designed, and wouldn't integrate with other online activities, online tools or social media.
And, then I suddenly understood the power of one in the age of social media. There are multiple online advocacy tools for the personal support of causes. You can create personal fund raising pages, write petitions, or write politicians. However, the choices available to nonprofit organizations are still very, very limited.
The site, SocialActions.org, has brought 50 online advocacy sites together in one site, and you can find plenty of individuals that are on a mission for their cause, their classroom or their nonprofit. SocialActions.org, however, also pushes the integration outward, with their three month old public API, that lets developers and users tap into a wealth of information on the Social Actions site.
Yesterday, the submission deadline for 'Challenge for Change' passed, and, on Monday, the official voting begins for the best ideas to use the public API. The applications are available at netsquared: Change the Web
"Social Actions currently aggregates opportunities to make a difference from over 50 online platforms, such as VolunteerMatch, Kiva.org, DonorsChoose.org, Idealist.org, and Change.org. We're looking for applications that will share these opportunities to take action on the websites, blogs, and social networks that people visit every day."
In his post How To Boost Your Social Media Productivity - A Guide For Busy People, Robin Broitman collected blog posts by others on various aspects on making Social Media work for you in the long run. After I learned the ropes and started to get into a rhythm of listening, sharing and posting, I found myself doing various actions multiple times, many of which could be automated, if I found the tool or the time to program it myself. Broitman's blog post gives me a one-stop page, where I can start my research for new tools, that make my life online easier.
