Entries for month: January 2011
Tomorrow's ORBIT we will discuss what you as a business owner would need to know about WordPress as your website platform. What decision you need to make and what options you have. What you need to do yourself and how to delegate specific tasks. How to produce content and how to prepare it for the web. Delegate posting or writing. Register Now!
Data mining the MailChimp way
Now more than ever, it's essential that business owners get the biggest bang for their buck with regards to marketing efforts. Doing so requires digging in, and doing some data mining, (searching stores of data for patterns and trends, to better understand customer behavior and preferences), to determine the success or failure rate of those efforts. Web traffic is measured to see the popularity of web sites (your online "door") and individual pages or sections within a site.
OJR: Are you wasting space on your homepage? How you can learn about your scrolldown rate
Gerry Storch, particpant of our Online Roundtable for Business Owners on Internet Technology (ORBIT), wrote about his take-away from Google Analytics webinar with fellow journalists at the site "Online Journalism Review, focusing on the future of digital journalism."
The Southwest Florida Small Business Resource Network will address blogging in relation to social media marketing at "The Best" series event January, 20 5:30 - 7pm at Holiday Inn Fort Myers Airport at Town Center. Attendees will learn tips and tools for blogging and the benefits of it. Guest speaker is Birgit Pauli-Haack of Pauli Systems, an expert in the field of Web strategy, Web development and Web 2.0 integration.
Twitter has been a great resource tool for me and our team to learn about new tools, insights in other people's work or great articles around the Internet on the curring edge between marketing and technology. Here are the articles for the last week I would like to share with you.
