We had very lively and interesting discussions throughout the 90 minutes presentation. Participating business owners contributed good questions and conclusions. As promised, the slide deck is published on slideshare.net for your self-study and for following up on all links mentioned during this event. Harry Looknanan and I also discussed some more ideas regarding an upcoming Social Networks Bootcamp for Business Owners. If you have particular topics or questions that you would like included, please post them in our comment section below. Also if you are interested in attending the Social Networks Bootcamp session, let us know and we will make sure that you will be notified.
The new kid? on the social media block is, of course, Google Plus (Google+...or, GooPlus, if you prefer) and with it come the same questions asked by million of social media users the world over: will my friends follow me to the new network? How will I find new friends? How will I get noticed (Social media is, after all, all about me.?)
With social media, it's always the chicken and scrambled egg problem: I won't join a new network when my friends are not there, but my friends won't come when I am not there.'
Google+ has the same problem. Only a few die hard geeks and close friends are there! And none of my other friends will leave Facebook, because that's where their friends are.
Put all that aside because there is good news. Google+ can be beneficial even if your friends are not there yet. Hello? Google.
Ever since #f8 the Facebook Developer conference, Mark Zuckerberg used to announce major changes to the Facebook OpenGraph and the Facebook Timeline. I followed the event and also collected a few stories especially on Facebook Privacy on a new curation tool called Scoop.it.
A couple of weeks ago, AAUW CA Online Branch Program director, Sandy Kirkpatrick, and we discussed a few scenarios and disected who will see what posting, comment or tag, for the various privacy settings in your account. As a part of the program, I was also asked if I could explain Facebook Timeline and how it will change how our profile appears for our friends. To answer that question, I took a deep dive in my own Facebook Timeline and published my experience on the non-profit technical support site of the Naples Free-Net. You can read all about it here:
Google Analytics - Tool to Track and Analyze the Performance of Your Inbound Marketing Activities
Over the course of the following weeks we will publish session material and more pictures.
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Upon several requests to republish our presentations, we share them now here on our company blog. All cover the topics: Web2.0, Bloggging vs. Website, email marketing, online publishing and the measurement of initiatives and campaigns.Â
The Techworld is abuzz about Google+, many techreporter and Net Strategist have been invited by Google to field test Google+, called Google Plus. There is a lot of chatter, and yesterday I saw a good use case to great a collection of comments and the essentials on Storify.
If you are in a hurry, start on Google's own page about Google+ and watch intro-clips about six main features. If you want to see what other people do with Google+, especially the "Hangout" feature, watch the recording of today's "This Week on Google" TV Show hosted by Leo Laports, Jeff Jarvis and Gina Trapani.
Haven't been that excited about a new site and it's possibilities for a long time.
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Don't you love how some website display PDFs stored on their website like books the flip pages right there in the screen and you can actually see two pages at a time just like in a magazine? We tested a few online tools, that have free versions. We find they all are very easy to use and thought out.
If you manage a non-profit organization, you are, without a doubt, juggling multiple tasks on a daily (if not hourly) basis. Staffing, managing a volunteer base, seeking out and soliciting donors and donations, planning fund raisers, maintaining an online presence (i.e., website, blog, e-newsletter, Facebook, Twitter, etc.), planning and executing mailings, all compete for a spot on your agenda. So, who has time to track all of this activity, and, better yet, how is it going to get tracked? And, if I find a system that will allow me to reign all of this in, how much will it cost to implement, (as if resources aren't already stretched to the breaking point)? No time and too much money, right? No need to despair, the 800 pound gorilla just got a little easier to tame.
So, you've jumped into (or, are thinking about jumping into), the social media fray to expand your business or organization's online marketing horizons, by creating a Facebook business page. Good for you! You're on the right track, so congratulate yourself. A lot of small business owners don't even bother to create a page -- they're simply not on? Facebook, (or online, for that matter).
