If you manage a non-profit organization, you are, without a doubt, juggling multiple tasks on a daily (if not hourly) basis. Staffing, managing a volunteer base, seeking out and soliciting donors and donations, planning fund raisers, maintaining an online presence (i.e., website, blog, e-newsletter, Facebook, Twitter, etc.), planning and executing mailings, all compete for a spot on your agenda. So, who has time to track all of this activity, and, better yet, how is it going to get tracked? And, if I find a system that will allow me to reign all of this in, how much will it cost to implement, (as if resources aren’t already stretched to the breaking point)? No time and too much money, right? No need to despair, the 800 pound gorilla just got a little easier to tame.
So, you’ve jumped into (or, are thinking about jumping into), the social media fray to expand your business’ or organization’s online marketing horizons, by creating a Facebook business page. Good for you! You’re on the right track, so congratulate yourself. A lot of small business owners don’t even bother to create a page -- they’re simply not “on” Facebook, (or online, for that matter).
New York Times article: 'Search Engine Optimization and Its Dirty Little Secrets' exposed how JC Penny and their contracted Search Engine Optimization company games the system to have JC Penny show up on page one of google search pages all the time for almost any items that can be purchased, quite a few businesses have gotten confirmation of what they actually suspected a long time now.
This eBook: contains four articles on central sharing features and tagging on Facebook. Articles we posted over a period of time, on Above The Noise newsletter and blog. Many people are still very fond of printing and ready on paper in magazines, and books, we provide a compilation of our work in eBook format and you are able to print them on your own printer.
It's also the content of my part of the "Interactive Workshop: Social Media in Less Time Than You Think" I partnered with Sandy Lender, fantasy author, publisher and friend on February 10, 2010
Please click here for download.
Tomorrow's ORBIT we will discuss what you as a business owner would need to know about WordPress as your website platform. What decision you need to make and what options you have. What you need to do yourself and how to delegate specific tasks. How to produce content and how to prepare it for the web. Delegate posting or writing. Register Now!
Data mining the MailChimp way
Now more than ever, it's essential that business owners get the biggest bang for their buck with regards to marketing efforts. Doing so requires digging in, and doing some data mining, (searching stores of data for patterns and trends, to better understand customer behavior and preferences), to determine the success or failure rate of those efforts. Web traffic is measured to see the popularity of web sites (your online "door") and individual pages or sections within a site.
OJR: Are you wasting space on your homepage? How you can learn about your scrolldown rate
Gerry Storch, particpant of our Online Roundtable for Business Owners on Internet Technology (ORBIT), wrote about his take-away from Google Analytics webinar with fellow journalists at the site "Online Journalism Review, focusing on the future of digital journalism."
The Southwest Florida Small Business Resource Network will address blogging in relation to social media marketing at "The Best" series event January, 20 5:30 - 7pm at Holiday Inn Fort Myers Airport at Town Center. Attendees will learn tips and tools for blogging and the benefits of it. Guest speaker is Birgit Pauli-Haack of Pauli Systems, an expert in the field of Web strategy, Web development and Web 2.0 integration.
Twitter has been a great resource tool for me and our team to learn about new tools, insights in other people's work or great articles around the Internet on the curring edge between marketing and technology. Here are the articles for the last week I would like to share with you.
E-mail marketing and contact management come together...sort of
We were excited to hear when MailChimp announced last year that integration with Salesforce was available, albeit, with limited functionality. At the time, we decided to "test" the integration, using one of our non-profit clients as our "guinea pig". In this case, the client was already using MailChimp for his e-marketing needs, and had recently decided to add Salesforce to his arsenal of marketing tools, as his contact management system of choice. Perfect!
