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MailChimp + Salesforce: Get Integrated!

2010 December 15

E-mail marketing and contact management come together...sort of

We were excited to hear when MailChimp announced last year that integration with Salesforce was available, albeit, with limited functionality.  At the time, we decided to "test" the integration, using one of our non-profit clients as our "guinea pig".  In this case, the client was already using MailChimp for his e-marketing needs, and had recently decided to add Salesforce to his arsenal of marketing tools, as his contact management system of choice.  Perfect!

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Web Analytics Demystified - December 30, 2010 Online Roundtable

2010 December 14

What exactly are Visitors, Page Views, Bounce Rates, Exit Pages, Click Maps, Traffic Sources, and more."

How are those metric terms defined? What are the real life applications? What are actionable parameters? How does integration with online marketing tools work?

December 30, 2010 - 3:30 - 4:30pm Webinar & Discussion - Register for free!

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Most Clicked-On through Twitter This Week

2010 December 13

Sharing the most clicked on stories with a broader audience and keeping a permanent record of them.  About Online Giving, Website Usability, Twitter Analytics, and a new company called Gravity.

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Take a Tour: 2011 Naples Writers' Conference Online

2010 December 07

Naples Writers' Conference / Authors & Books FestivalTake a tour around the online presence for the 9th Annual Naples Writers' Conference and  Authors & Books Festival scheduled April 9th and 10th, 2011:

WordPress Site, Facebook Page, Twitter Feed, Evenbrite, Mailchimp are the tools we use for this year's event promotion and information. 

 

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Pauli Systems is your MailChimp Expert

2010 December 07

Is your e-mail marketing effort in need of a little TLC? Look no further than Pauli Systems,  an approved "MailChimp Expert".  MailChimp Experts are people and companies who know about e-mail design, coding and programming. MailChimp has been our preferred e-mail marketing vendor for some time now, so, when they launched their Expert program earlier this year, it was a no-brainer -- tell us where to sign up, and we're there!

MailChimp Custom Newsletter Templates

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How to Promote Your Event Online?

2010 November 30

Over the last few months, I have presented on and participated in various events. I have had a wonderful time, and the organizers did a fantastic job of managing the many small and big details. Each one of the events was a great success. And, of course, I wanted to support the event organizers in their quest to promote their events. I wanted to let everyone - you, our company’s fans on Facebook,readers of Above the Noise and my followers on twitter, know about each of the events.

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New & Hazardous - Google Instant Preview - Are You Ready?

2010 November 23

As an example, we typed in “Naples Restaurants” , and received the results page below. First, we see that the listed sponsored links are not web pages, but Google Places entries in the heart (city center) of Naples. Next to each entry, there is a little magnifying glass; by clicking on it, the visitor is able to see a preview of the website for that particular entity. 

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Top Ten Most Viewed: Above the Noise's Six Month Anniversary

2010 November 16

Since we started our Above the Noise blog in May 2010, at the half-year mark, it’s time to take a closer look at the content you, our cherished readers, read most often. Through Google Analytics, it’s fairly easy to create a list. Some of you joined us just recently, and we hope that the list of the Top Ten will motivate you to also browse our archives and read our earlier articles.

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Be an Active Participant on Your Website or Blog

2010 November 15

You've gotta work your blog, for it to work!

When it comes to making sure your website or blog builds interest and passion amongst your target audience for whatever it is you do on a daily basis, (you know, the people you want cheering for you -- your customers, constituents, donors, etc.), you’ve got to get off the sidelines, roll up your sleeves, and get involved in telling the story, and keeping it fresh.  Designing and launching a web presence can be a monumental task, (and, a great achievement), but that’s just half the battle. Once your site or blog is up and running, it’s not going to run itself.

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Website, Blog, E-News, Mobile in Unity: A Re-design

2010 November 10

Advocates for Aviation Safety Foundation, Inc

Re-designed website
Blog posts 2 to 3 times a week
E-mail marketing infrastructure with auto-feeds and auto-responders
Twitter stream
Mobile application

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