Just published our slide deck from the Entrepreneurs Workshop: Turning Your Passion To Profit 2011 at Florida Gulf Coast University on slideshare.net
Google Analytics Blog
Smashing Magazine is the leading online magazine about web development and web design. They published a comprehensive Guide to Google Analytics and Useful Tools
Google Analytics Help Page
Start out with the Glossary page as it lists all common terms and their definitions and usage context for Google Analytics. Quite a few seem to be self-explanatory. Considering the narrow context of website tracking, you can also use it as a reference to double check your assumptions when interpreting the results and numbers.
WordPress Plugin: Ultimate Google Analytics
Install the tracking codes after successfully setting up the account is an important hurdle to take. Most dynamic website building tools come with Google Analytics built in. For WordPress there are quite a few plugins available.
And I published a How-To post for NFN4Good.org.
You can follow it in six steps and probably half the minutes.
How to install WPlugin: Ultimate Google Analytics
Mailchimp – a rockstar among the Email marketing Systems and providers, also have a very helpful feature Analytics360. It allows you to bring the stats all into one dashboard: your email marketing campaign, your twitter account and and your WordPress Blog. Then you can analyze the direct correlation of traffic changes with the main Inbound Marketing activities: Blogging, Emailing and Tweeting.
Learn more here: http://goo.gl/dIoR0
Even if you won’t use the Analytics360, Mailchimp integrates very nicely with your Google Analytics account. Here is more information: http://goo.gl/eZoaB