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Rebranding government agencies requires precision, tenancity.

Rebranding any company or entity is a difficult task on any level but rebranding a government agency requires precise attention to detail and tight coordination behind the scenes. 
Florida’s job and unemployment agency - now called CareerSourceFlorida - started its rebranding in January to the current name from the former Workforce Development Board, known in Southwest Florida as SWFLWorks.

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“Google+…oh yeah, you need to be here!”

Southwest Florida's Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ ...oh yeah, you need to be here!”

Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large.


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OlgaTDesigns on the Interwebs

Bryan Tippe, olgatdesigns.com

We have been working with Bryan to augment his online presence and search engine visibility and advise him about on-site SEO.  We also connected his 3Dcart store on http://www.olgatdesigns.com to Twitter. We used the built-in feed and IFTTT.com. A new Tweet appears automatically when new products are posted on the web store. 

Recently we visited him at the Farmers Market in Coconut Point and used our iPad to shoot some video footage and photos.

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Being online is today part of business

SWFL WorkForce Development BoardThe conversation has changed and I am very happy about that.  Business owners and managers realize today that “being online” is part of their business and content is king.  High demand for story, data and image sharing online have become a strategic part of savvy business plans and daily operations.  And the savviest business owners come to us looking for a partner to take them beyond single parts and who offers a broad spectrum of tools, services and guidance. We share our experience to help build systems flexible enough to grow with the business’ and customers’ needs but also stable enough, scalable enough to integrate into operational processes of a growing business.  

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Pauli System’s Birgit Pauli-Haack taking SoMe excitement, knowledge to Hodges University

Pauli Systems founder, Birgit Pauli-Haack, is once again taking her knowledge and skill in social media on the road - this time to Hodges University

In a presentation set for April 30, Pauli-Haack will explain social media's role, advantages and opportunities in today's business world. 

Join Birgit each Friday @ Noon for an organic lunch and informal round table discussion, Q&A, on all topics Social Media at Food & Thought in Naples, Florida.

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