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Rebranding government agencies requires precision, tenancity.

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Rebranding any company or entity is a difficult task on any level but rebranding a government agency requires precise attention to detail and tight coordination behind the scenes. 
Florida’s job and unemployment agency - now called CareerSourceFlorida - started its rebranding in January to the current name from the former Workforce Development Board, known in Southwest Florida as SWFLWorks.

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Being online is today part of business

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SWFL WorkForce Development BoardThe conversation has changed and I am very happy about that.  Business owners and managers realize today that “being online” is part of their business and content is king.  High demand for story, data and image sharing online have become a strategic part of savvy business plans and daily operations.  And the savviest business owners come to us looking for a partner to take them beyond single parts and who offers a broad spectrum of tools, services and guidance. We share our experience to help build systems flexible enough to grow with the business’ and customers’ needs but also stable enough, scalable enough to integrate into operational processes of a growing business.  

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Comparing 4 Most Popular Blog Engines – Which one is right for you?

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Writing Machine by Birgit Pauli-HaackWhich Blog Software is right for me?  How do I get started? Who can help me? 

These are all valid questions! And there are no easy answers. 

Most of the time your decision will depend on a few variables you will need to consider. And, sometimes, after writing (blogging) for a year or so you may decide your original assumptions are out of date or have changed. 

What does one do then? Start over? Shell out more money to convert your original site? 

Our team deals with a variety of different software writing/blogging packages - and we've tried many more. Each has its advantages and disadvantages. The world of Internet communication is filled with trade-offs. 

So let' get started... 

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Pauli Systems is your MailChimp Expert

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Is your e-mail marketing effort in need of a little TLC? Look no further than Pauli Systems,  an approved "MailChimp Expert".  MailChimp Experts are people and companies who know about e-mail design, coding and programming. MailChimp has been our preferred e-mail marketing vendor for some time now, so, when they launched their Expert program earlier this year, it was a no-brainer -- tell us where to sign up, and we're there!

MailChimp Custom Newsletter Templates

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Be an Active Participant on Your Website or Blog

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You've gotta work your blog, for it to work!

When it comes to making sure your website or blog builds interest and passion amongst your target audience for whatever it is you do on a daily basis, (you know, the people you want cheering for you -- your customers, constituents, donors, etc.), you've got to get off the sidelines, roll up your sleeves, and get involved in telling the story, and keeping it fresh.  Designing and launching a web presence can be a monumental task, (and, a great achievement), but that's just half the battle. Once your site or blog is up and running, it's not going to run itself.

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You Need News — or it’s a Snooze

Let's admit it, we all love news. We love it hot off the press, especially if it's about something that we are passionate, or have a need to know more about. And, there's no better way for your customers and potential customers to know more about your latest achievements, projects, products, community-related updates, (in other words, your news), than having a news section on your website, where you can easily post new information right away and on a regular basis.

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Back to the Basics: Search Engine Ranking – Learn it From Google

The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question "how will we get noticed, and what does it cost to get a better ranking on Google?"

 My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don't be afraid; most of the information is not technical, but practical and actionable. 

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