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Turning Your Passion to Profit – A Workshop & Mini Trade Show for Entrepreneurs

Presented by the Florida Small Business Development Center at Florida Gulf Coast University & Southwest Florida Business Today

Saturday, October 23rd, 2010

8:30am - 3pm

At Lutgert College of Business at FGCU Campus

Click here for Full Program, List of Presenters and Registration Form (PDF)

Among others on the afternoon Technology Panel Discussion:

How Do I Know What My Web Site Is Doing For My Business?

Birgit Pauli-Haack, Owner Pauli Systems

Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost.


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Comparing 4 Most Popular Blog Engines – Which one is right for you?


Writing Machine by Birgit Pauli-HaackWhich Blog Software is right for me?  How do I get started? Who can help me? 

These are all valid questions! And there are no easy answers. 

Most of the time your decision will depend on a few variables you will need to consider. And, sometimes, after writing (blogging) for a year or so you may decide your original assumptions are out of date or have changed. 

What does one do then? Start over? Shell out more money to convert your original site? 

Our team deals with a variety of different software writing/blogging packages - and we've tried many more. Each has its advantages and disadvantages. The world of Internet communication is filled with trade-offs. 

So let' get started... 

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Facebook Business Pages: A Primer

So, you've jumped into (or, are thinking about jumping into), the social media fray to expand your business or organization's online marketing horizons, by creating a Facebook business page. Good for you! You're on the right track, so congratulate yourself. A lot of small business owners don't even bother to create a page -- they're simply not on? Facebook,  (or online, for that matter).

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NewsPress: Blogging as marketing tool to be discussed

The Southwest Florida Small Business Resource Network will address blogging in relation to social media marketing at "The Best" series event January, 20 5:30 - 7pm at Holiday Inn Fort Myers Airport at Town Center. Attendees will learn tips and tools for blogging and the benefits of it. Guest speaker is Birgit Pauli-Haack of Pauli Systems, an expert in the field of Web strategy, Web development and Web 2.0 integration.

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Turn Your Passion-2-Profit…experience entrepreneurial euphoria!


Update October 15, 2012


Today's update is about the material used by Birgit Pauli-Haack during the event. 

Click here to watch the slideshows. 

Birgit Pauli-Haack presenting at 4th Annual Turning Passion to Profit, Entrepreneur Seminar & Tradeshow at Florida Gulf Coast University

What is it that really excites you? What it is that stirs your passion, gets you going?

Is it something you make? Something you do? Is it some service you perform for others? Some talent you have? Find out how to grow a business from avocation to vocation at the Turning Your Passion-2-Profit entrepreneurial trade show and seminar.

Set for Saturday, October 13, 9 a.m. to 2 p.m. at Florida Gulf Coast University, the conference is organized the Small Business Development Center at FGCU and Southwest Florida Business Today and will feature as keynote speaker Jerry Ross, lifelong entrepreneur and Executive Director of the National Entrepreneur Center in Orlando.

Find out more details about the workship and register here.

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