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“Google+…oh yeah, you need to be here!”

Southwest Florida's Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ ...oh yeah, you need to be here!”

Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large.


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Turning Your Passion to Profit – A Workshop & Mini Trade Show for Entrepreneurs

Presented by the Florida Small Business Development Center at Florida Gulf Coast University & Southwest Florida Business Today

Saturday, October 23rd, 2010

8:30am - 3pm

At Lutgert College of Business at FGCU Campus

Click here for Full Program, List of Presenters and Registration Form (PDF)

Among others on the afternoon Technology Panel Discussion:

How Do I Know What My Web Site Is Doing For My Business?

Birgit Pauli-Haack, Owner Pauli Systems

Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost.


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New & Hazardous – Google Instant Preview – Are You Ready?

As an example, we typed in Naples Restaurants, and received the results page below. First, we see that the listed sponsored links are not web pages, but Google Places entries in the heart (city center) of Naples. Next to each entry, there is a little magnifying glass; by clicking on it, the visitor is able to see a preview of the website for that particular entity. 

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You’re invited to join us in ORBIT…Online Roundtable for Business Owners

We know you have technology issues and questions.  Everyone does!  And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues.  That's why we'd like to invite you to a new monthly online business owners' roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future.  Please join us!

Register for ORBIT - Online Roundtable f. Business Owners on Internet Technology in Naples, FL  on Eventbrite


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Back to the Basics: Search Engine Ranking – Learn it From Google

The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question "how will we get noticed, and what does it cost to get a better ranking on Google?"

 My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don't be afraid; most of the information is not technical, but practical and actionable. 

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Turn Your Passion-2-Profit…experience entrepreneurial euphoria!


Update October 15, 2012


Today's update is about the material used by Birgit Pauli-Haack during the event. 

Click here to watch the slideshows. 

Birgit Pauli-Haack presenting at 4th Annual Turning Passion to Profit, Entrepreneur Seminar & Tradeshow at Florida Gulf Coast University

What is it that really excites you? What it is that stirs your passion, gets you going?

Is it something you make? Something you do? Is it some service you perform for others? Some talent you have? Find out how to grow a business from avocation to vocation at the Turning Your Passion-2-Profit entrepreneurial trade show and seminar.

Set for Saturday, October 13, 9 a.m. to 2 p.m. at Florida Gulf Coast University, the conference is organized the Small Business Development Center at FGCU and Southwest Florida Business Today and will feature as keynote speaker Jerry Ross, lifelong entrepreneur and Executive Director of the National Entrepreneur Center in Orlando.

Find out more details about the workship and register here.

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Google+ (Plus) Previews & Chatter: Get Ready!

Google+ Ante Portas

The Techworld is abuzz about Google+, many techreporter and Net Strategist have been invited by Google to field test Google+, called Google Plus. There is a lot of chatter, and yesterday I saw a good use case to great a collection of comments and the essentials on Storify.

If you are in a hurry, start on Google's own page about Google+ and watch intro-clips about six main features. If you want to see what other people do with Google+, especially the "Hangout" feature, watch the recording of today's "This Week on Google" TV Show hosted by Leo Laports, Jeff Jarvis and Gina Trapani.

Haven't been that excited about a new site and it's possibilities for a long time.


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