Back to the Basics: Search Engine Ranking – Learn it From Google

The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question “how will we get noticed, and what does it cost to get a better ranking on Google?” 

Google describes their Page Rank Technology

PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.

My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don’t be afraid; most of the information is not technical, but practical and actionable.

How to Get Better Visibility on Google 

USA Today interviewed Matt Cutts of Google, to get a primer on the four or five most important things to ensure good Google visibility.  This video gets you started in just a few minutes:

SEO Site Review Session from Google I/O 2010

Invest another hour to watch the second video posted here.  Matt Cutts and his team review sites for search engine optimization (SEO) during this year’s  Google I/O, the yearly Google developer conference.  Again, very interesting insights, and day-to-day questions and answers. Below, we make some of the referenced links available to you, and provide links to Matt Cutt’s and Vanessa Fox’s blogs. If you have questions about your site and would like us to offer some feedback, make sure you post them in the comments section and we will answer.

It’s your job as the site owner to be aware of these few key topics, so you can assist developers, friends and consultants in doing an optimal job for you. Remember, you are the content provider, and will also be monitoring your website. Here are some additional tools for you,  all free all from Google:

Google Webmaster Tools
  • Google Webmaster Central Blog
    Read related articles about Google.
  • Google Webmaster Tools
    Sign-up for an account, and let Google help you optimize and analyze the performance of your website.  Find out what keywords get people to your site, what the back links to your site are, and how the Google crawler sees your site. 
  • Matt Cutt’s Blog on SEO
    Matt Cutt works for Google Search and shares short articles on search engine optimization (SEO). Both videos in this post show him talking about Google’s search engine behavior.
  • Vanessa Fox’s Nine By Blue
    Vanessa Fox developed Google Webmaster Central while working for Google. She is now head of the company, NineByBlue, which consults in online branding and optimizing reach for target audiences.

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Posted by Birgit Pauli-Haack

Since 1998 Birgit Pauli-Haack has worked with nonprofits as a web developer, a technology strategist, a trainer and community organizer. She founded Pauli Systems, LC in 2002, now a team of six. It is a 100% distributed company. Since 2010, her team has used WordPress to build new nonprofit sites and applications. In her spare time, Birgit serves as a deputy with the WordPress Global Community team, as a WordPress Meetup organizer and a Tech4Good organizer.