The ever changing online landscape with new services, a smarter, more demanding online population, and fewer donors, will leave many nonprofits behind.
The financial service crisis, tighter budgets and higher accountability standards are the offline reality for others. Most nonprofits will face both, and it’s not for the faint of heart. There plenty of challenges lying ahead for nonprofits in 2009.
The following articles give you a head start on the tool sets available to face them:
- Survival Guide by Fundraising 123 – 45 pages full of concrete action items to better an online presence, be it a web site, social media, e-mail newsletters and donate buttons. There are no silver bullets, but if you do only half of the suggested actions, you might do much better than 80% of the other nonprofits that compete for the fewer monies available. [Read more…]
- Strong Led and Under-managed -The Bridgespan Group writes about the apparent rift between leadership and management, and take you on a quest to learn how these leaders have been working to overcome it. They outline the triangle of 1) clarity of strategy, 2) meaningful measurement, accountability and change management, and 3) the barriers and hurdles to overcome, and how to overcome them. The article is remarkable, as it describes plenty of nonprofits I worked with. Board members and Executive Directors, in particular, should read it carefully and find a mirror. [Read more…]
Think of the Nike Way: Just do it!