Photography is my way of trying to stay in the moment just a few seconds longer, cherishing it by freezing it in time.
Time is fleeting and change relentless, especially in technology. Not much time remains for dwelling in the past. Despite living in technology, I resist change as much as the next person. Photography gives me a chance to hold on a little while longer, to the peace, the comfort of the known and customary behavior, before charging again into the next unknown, the next adventure, the next level where I unlearn what I know and become a rookie all over again to new plateaus and new sites and other ways of doing things better in my profession.
A few days back, I found this short post in my news feed on Facebook. I was already familiar with PACE Center for Girls, and was interested, but I found the post sharing the good news a bit anti-climactic. What happened was that my friend used a tiny link for the sharing. And, it was minimal information. If I want to be an advocate for an organization I care about, I want to be able to do better for them. I would like for my Facebook friends to have a richer experience and, by showing more enthusiasm, I have a better chance to convince my friends to also care about causes important to me. At the very least, I would like to give more information about the organization and the link, so they can make an educated decision about this post.
So, I followed the Tiny link, and landed on the archive page of PACE Center for Girls newsletter at Constant Contact.
On the top of the page, I found a Facebook sharing link, which I clicked on.
Another window opened with the Facebook postÂ section and information already filled in.
You’ll notice that Facebook pulls various pieces of information from the web page:
The page title
A short description from the page
An thumbnail of an image it found on the web page
Select arrows to switch to different thumbnails of images found on the web page
Hopefully, both the page title and description provide my friends with relevant information about the page. And, that an image illustrates the post as much is it illustrates the web page.
Let’ take a closer look at the image section of the post: Left of it, you see a picture grabbed from the web page. We all know how a good picture or graphic can augment information or a message we would like to convey. Facebook collects all the pictures it finds on the linked web page, and makes them available to browse through. It displays the first one, and then you get previous/next picture arrows, that let you browse through the whole array.
The same process happens if you don’t find a Facebook share button on a particular web page, but copy and paste the URL from your browsers address bar into the link box and click onAttach?.
Now that we’ve managed the link part, we can add our opinion and write about the reasons my friends should be interested in this web page. I can add a tag to the PACE Center for Girls’ Facebook page, too, and my facebook friends can stay on Facebook and find out more about the organization on their page. More ways to interact with the organization.
This a so much richer sharing experience; ultimately it serves your facebook friends as well as your favorite organization. Your facebook friends read more information on your profile, and also helps the organization you care about, by offering a richer representation on your profile.
Depending on the organization’s Facebook page settings, they might allow others to post to their page and show to their community of people who liked? it. In this case, the organization has opted to not allow for others to post to their page.
Be a better advocate! Share your trips and tricks in the comments, and let us know if your have questions.
In previous posts, we’ve talked about how to create a more dynamic Facebook experience through tagging, and more effective ways to share information with your friends about the organizations and causes you care about. Now, we’ll address how to setup your Facebook page so that it appears more approachable, and is more interactive.
To access your page settings, click Edit Page:
First setting: Post to Wall
These are the most interactive and inclusive settings for a Facebook wall:
Under View Settings: The Default View for the wall is set to All Post?:
If you use the setting Only Posts by Page?, only those users who are admins are able to post, and they won’t be able to post references to your Facebook page on their personal profile. For instance, I am the admin for Naples Free-Net , a new page with about 12 people that “like” it. If I post on the Naples Free-Net wall, it will only reach 12 people. On my personal profile, I have 354 friends, roughly 50% of them are in Southwest Florida. Of course, and especially in the beginning stage, I would rather post under my own profile when I want to share something about Naples Free-Net, but I also would like the shout-out be posted on the Naples Free-Net wall.
This is the post from my personal profile, including the comment a good friend and a long time volunteer posted:
At the same time, it also appears on the Naples Free-Net page:
(Note to self: Tagging does not work in comments, only in wall posts.)
Another good example of this is the Golden Gate Civic Association (posted on my profile), with “Golden Gate Civic Association” tagged:
Because I am among the people who “like”, my tagging shows up on the Golden Gate Civic Association Facebook page. As soon as you click on the link, you will go directly to the Golden Gate Association page, as they have their wall page set as default view, you will see other postings by the association as well as other people interested in it.
We had very lively and interesting discussions throughout the 90 minutes presentation. Participating business owners contributed good questions and conclusions. As promised, the slide deck is published on slideshare.net for your self-study and for following up on all links mentioned during this event. Harry Looknanan and I also discussed some more ideas regarding an upcoming Social Networks Bootcamp for Business Owners. If you have particular topics or questions that you would like included, please post them in our comment section below. Also if you are interested in attending the Social Networks Bootcamp session, let us know and we will make sure that you will be notified.
Wednesday, November 2, 2011 11:30 am – 1:00 pm in Bonita Springs.
Crexent Business Center
27499 Riverview Center Boulevard, Bonita Springs, FL 34134
Register Now: http://goo.gl/8yeJ8
You will learn how to streamline your workload and how quality content can assist you with Search Engine Optimization, Email Marketing, Facebook, Twitter and others. After the workshop you will know how to make your website the central hub for yourÂ online activities.
So, you’ve jumped into (or, are thinking about jumping into), the social media fray to expand your business or organization’s online marketing horizons, by creating a Facebook business page. Good for you! You’re on the right track, so congratulate yourself. A lot of small business owners or organizations don’t even bother to create a page — they’re simply not on? Facebook, (or online, for that matter).
Formerly known as a fan? page, a Facebook business page can provide greater visibility and interaction amongst your community of users, members, customers, fans, etc., and expose your organization to an even broader audience. But, just because it’s there, doesn’t necessarily guarantee your page will garner the attention it needs to thrive. With that in mind, rather than detailing the mechanics of creating a Facebook business page, this post will talk about some of the expectations you should set for the launch of your page, and building the momentum. (In case you are interested in the mechanics of creating a business page, you can check them out here.)
It’s a process.
Getting people to like? (or, become a fan) of your page, isn’t as easy as it may seem. Just because you’ve created a business page doesn’t mean people are going to automatically flock towards it in droves and like? it, as soon as it hits the airwaves. In fact, quite the contrary may be the case. Disappointing, right? Think about it another way. Hopefully, in your other business-building efforts, whether they be developing a website, e-mail marketing, blogging, using other social media outlets, etc., you’ve had a plan to launch and grow each one of those efforts.
Your Facebook business page is no different. In order to flourish and become the hub of activity you want it to be, you need a plan, you need to work that plan, and incorporate it into your ongoing marketing processes. Make sure your core audience knows about your Facebook page, and invite them to it, encourage them to like it, and start spreading the word. People need to be lured to your page.
Assuming you have an opt-in e-mail list, definitely send out an invitation to your subscribers via e-mail (do this several times, over time) letting them know about your business page and encouraging them to join or “like”. Ideally, provide them with a description of the page and an incentive to join. Be sure to have the Facebook logo/badge appear in your e-newsletters. And, don’t forget to include a link to your business page in every e-mail you send out.
Invite visitors to post their comments, links and photos. Remember, users have to like? your page in order to interact with your page in this way. Pay attention to the folks who are visiting your page on a regular basis, posting comments, and tagging you on other pages. These are the folks who will get the word out.
Appeal to your core audience — those who know you.
When embarking on the launch of your Facebook page, remember that you already have a cheering section, or a core audience — every group (hopefully!) does! These are the people who are or may eagerly become active in the quest for change, for leading related efforts and initiatives, and for getting others excited and spreading your organization’s message. Reach out to these folks first, and get them involved in talking about your business page. And, build your promotional army by hand selecting the major players, (i.e., sponsors, endorsers, major donors, advertisers, etc.), sending them messages thanking them for their support, and then telling them that you need their help. Make them feel important and like they’re a vital force behindÂ whatever you’re doing. Get them talking about you and tagging you in other places on Facebook. These types of actions increase trust in your “brand” and build your credibility, (in other words, it gives you “street cred”).
Keep in mind that these folks are usually the ones with very large social networks on sites like Twitter or Facebook. Ask them to use Facebook’s Suggest feature to suggest? that their friends “like” your page. BUT — don’t forget to reciprocate; it’s not all take and no give. Help your organization by showing a willingness to help your fellow warriors who are on a similar quest.
Make your business page a forum.
Bottom line, no one wants to join a group where they don’t have a voice. They want to interact with others who have a similar passion — and, feel like they’re being listened to. One of the best ways to get people to “like”your page is to use it as a forum where you ask and listen to your audience’s advice. Let your customer, donors, volunteers, etc., lead by turning your business page into a place where users can express themselves — talk about what they don’t like, and things like they’d like to see you do in the future. If you have an upcoming campaign, initiative or product you’re working on, encourages people to offer their input. If word gets out that your Facebook page is where you go to get ideas, suggestions, feedback and opinions, people are going to want to be a part of that. Make your page the place where your audience can go to get heard. Remember, the more “eyeballs” seeing your page, the better!
Together with the Chairperson, Fantasy Author Sandy Lender, we teamed up and revamped the website for the Authors & Books Festival Site, and integrated all the online tools to market the event early and often: A WordPress Blog, Evenbrite for online Registration and Attendee administration, Mailchimp as e-mail marketing system, Twitter integration with other Naples Press Club announcements and its own Facebook page allows for a multitude of opportunities to interact with the writers, publishers, presenters, friends and followers.
Earlier this year we created a Google Map for the Downtown – 5th Avenue Merchants that participated in the Authors & Books Festival 2010 and we hope we will be able to augment it with some additional features. For next year we will include Foursquare & Gowalla, too.
Facebook makes it easy for you to be an online advocate for the organizations you care about, and spread the word about events and good deeds happening in your community. How? Tag it!
Cross-posting on multiple Facebook walls by tagging
Couple of weeks ago, I posted basic information about the Farm City BBQ. It’s a great networking event with a lot of people. So, I wanted to let my Facebook friends know and, at the same time, post on Farm City BBQ’s Facebook wall and on the ImmokaleeToday Facebook page, another entity involved in the BBQ. This is the post on my profile:
You see the linked areas changed colors: they spell out the tagged pages and, when a reader hovers over it with their mouse, a little window opens with the Facebook information, the number of people who “like” this and how many of my friends like this, including a subset of my friends (with avatar profile squares).
Here is the information shown when hovering over the first link. It goes to the FarmCity BBQ page:
And, here you see the information when hovering over the second link: it goes to ImmokaleeToday, also with profile picture, total people who “like” this, and the subset of friends.
With that, I was able to provide more than just information about day, time and location. I also provided my friends with an opportunity to head over to theÂ associated Facebook pages and find out more themselves.
By tagging the relevant Facebook pages, I was able to not only provide links to the pages for my friends, but was also able to have the post show up on both organizations’Facebook pages and there for make them part of the community there as well.
Again, tagging starts with an “@” sign and after you start typing the name Facebook suggests search matches :
In my view it is important that you as an organization allow for your fans to show up on your Facebook Page wall with their comments and contribution. Especially if they are tagging your organization on their personal profile! You site become very one way if only your own posts with your logo is populating your Facebook page. But more on that in my follow-up post.
We had the great pleasure this week to Go-live with Joy Davidson’s web site www.joydavidsonpresents.com to promote two One-Woman Shows. The site was created with WordPress and provides distinct section for each play as well as an extensive press kit area. Photo Galleries, Slideshows and Videos allow for a complete virtual experience on the site. With the content production we also established a Facebook Page with Welcome page and big photo collage. As Joy Davidson will continue to work on content we provided guidance and training as well as documentation.
Some of us are happy to share links, videos, information, and quotes with our friends on Facebook, and some of us are also active in various online communities that have Facebook pages. More frequently, I find myself in the situation that I am sharing connected information over more than one page, and with my own personal friends. And, you might have seen that other people tag friends in photos. You can do that also in posts.
To do some cross-posting, I am using Facebook “tagging”, which creates an informational posting, and links it to other organizations’ pages. For a while now, Facebook lets you tag people in posts, as well. As an example, below, I am tagging my friend Mary Rack, with whom I share a great passion for technology:
How do you tag people?
First, make sure you are actually friends with the person. The, start writing your post. When you are the spot where you would like to add the link, type an @? and immediately start typing part of the name of your friend. Facebook will suggest as you add characters to the string and give you a list of four suggestions, matching your typed string.
List for @Ma:
List for @Mar:
List for @Mary:
The list changed as I progressed typing. At first I was a little confused, until I noticed that Facebook doesn’t make more than four suggestions at a time. When I got to the full first name, the choices became much more relevant; I really didn’t have to type the full name, I just selected the correct one:
And was back in the post box. After I selected the right entry, the system replaced the @Mary with the full name and a link to my friend’s profile page:
I was able to continue with my post. Once I hit the Share? button, the post was visible on my wall and when people hover over the link with their mouse, they will see a little pop-up box with some information.
As a second consequence, the post also shows up on the tagged person’s wall, too. Through “tagging”, you can cross-post, and you can make connections and form your network of information and friends.
When does tagging not work?
The tagged person is not your friend
The tagged person’s privacy settings are set so that other people can not tag him/her
In your comment on posts
The post is sent through 3rd party connections, like Twitter, Hootsuite, Seesmic or Foursquare, to name just a few
Your own privacy settings do not allow for sharing with others
Conclusion: To rise above the noise and to make your post and sharings on Facebook more inclusive, use tagging for a more richer connection. You spin your own web among your friends and introduce your friends to each other by sharing common interest.
Today we posted the slide desk for the Online Marketing & Social Media Track from this weekend’s event.
“It Starts with a Blog”
Why you should start blogging. In essence: Blogging increases Search Engine Visibility within months and gets your site ready for the Social Web, ready for the sharing economy.
“Facebook For Business”
The new Facebook timeline for business: what has changed and how you can streamline your Facebook experience. Walk through the anatomy of a Facebook page, your options for reaching out to existing and future clients through networking and posting.
“Google+ Pages & Google Analytics”
Google+ pages are so much easier to set-up and manage than Facebook pages. And, as a huge benefit, they are part of the search engine powerhouse, Google. This session will cover examples of brand pages and also wraps up the morning with a look at how measuring social media marketing performance can be measured by generating traffic for your website
What is it that really excites you? What it is that stirs your passion, gets you going?
Is it something you make? Something you do? Is it some service you perform for others? Some talent you have? Find out how to grow a business from avocation to vocation at the Turning Your Passion-2-Profit entrepreneurial trade show and seminar.