Facebook Open Graph & Facebook Timeline

Ever since #f8 the Facebook Developer conference, Mark Zuckerberg used to announce major changes to the Facebook OpenGraph and the Facebook Timeline. I followed the event and also collected a few stories especially on Facebook Privacy on a new curation tool called Scoop.it. 

Traveling down the Facebook Timeline
A couple of weeks ago, AAUW CA Online Branch Program director, Sandy Kirkpatrick, and we discussed a few scenarios and disected who will see what posting, comment or tag, for the various privacy settings in your account. As a part of the program, I was also asked if I could explain Facebook Timeline and how it will change how our profile appears for our friends. To answer that question, I took a deep dive in my own Facebook Timeline and published my experience on the non-profit technical support site of the Naples Free-Net. You can read all about it here:

Traveling Down The Facebook Timeline

Facebook Cover: The Entrance to Your Brand’s Facebook Space. Get Going!

On our journey through Facebook Brand Pages, we still encounter Facebook Brand Pages that have yet to add a cover photo. Since March, our graphic designers have created a few Facebook covers for our clients. The collection might inspire you with one or two ideas for your own.

Our graphic designers are on stand-by if inspiration moves you to tackle this. If you are already working with a graphic designer, or a print expert who provides you with design services, they might not be familiar with the requirements for a Facebook Cover Graphic, we post a few notes and hints on the bottom of this article:

Center for Health Value Innovation:

http://www.facebook.com/CHVI.1
Facebook Cover: Center for Health Value Innovation

Pauli Systems

http://www.facebook.com/paulisystems
Facebook Cover: Pauli Systems www.paulisystems.net

Joy Davidson Presents

http://www.facebook.com/joydavidsonpresents
Facebook Cover: Joy Davidson Presents www.joydavidsonpresents.com

iGifted School

http://www.facebook.com/IGiftedschool
Facebook Cover: iGifted School www.igiftedschool.org

 

Immokalee Today

https://www.facebook.com/ImmokaleeToday
Facebook Cover: Immokalee Today www.immokaleetoday.com

Relevanza

http://www.facebook.com/relevanza
Facebook Cover: Relevanza www.relevanza.com

Facebook has a few rules for the Facebook Cover

Facebook has a few rules regarding the Cover Photo published in Facebook Pages Terms:

Your Cover can’t be deceptive, infringe on someone else’s copyright; you are not allowed to encourage people to upload your cover to their own timeline.

Keep your cover

  • free of any pricing information. You can not use it to promote products or specials
  • Put your contact information or webaddress, phone number etc into the “About”? section. They are not allowed on your FB Cover
  • On the old pages, quite a few business had graphics that would point to the “Like”? button to entice people to click on it. That is not allowed on the FB cover picture.
  • Remove all calls to action, such as”Get it Now!”? or “Tell your friends”?

In essence you can use your brand’s facebook page cover to advertise or promote your “image,” almost like you would in an “image” or “brand” print ad of that size. On a side note, the Facebook cover photo is an idea that walks a very fine line between allowing you to promote your service or business but also restricts you enough to, perhaps, entice you to buy Facebook ads or sponsored posts. But I digress. This will be another post.

Graphic Dimensions For Facebook Cover

On CopyBlogger, I also found the info regarding the Profile Picture that is overlapping the Cover photo on the bottom left.

  • Profile icon cut-out: 168 pixels wide by  103 pixels tall, spaced 24 pixels from the left edge of the cover photo
  • Profile icon size: 160 x 160 pixels, with a minimum image upload size of 180 x 180 pixels

In our experience, it’s best to upload a slightly larger image with the above mentioned aspect ratio. It will allow you to fine tune placement via drag & drop in the live view. It might take a few attempts to get it right. The default behavior of the upload feature is to auto-resize the image when placed on the page.

After each upload of a Facebook Cover, a post announcing the new Facebook Cover is automatically put on your page. It might not be all that relevant to your audience, that you took a few attempts to get the right photo uploaded.

Feel free to show off your Facebook covers and share your tips & tricks in the comments. Don’t forget the link to your Facebook page!

Online Community Could Help Google against Black Hat SEO

Search engine fraud, deception and down-right tomfoolery may not be – yet – a water cooler conversation topic around the start-up office but it should be. A spate of pieces published in the last couple of weeks point to a looming problem about to bite the online world right smack in its SEO.

No less than the New York Times published a piece February 13Danny Sullivan also published a piece February 12.

Add to this conversation the emphasis on valid searches by Blekko, the acclaimed start-up competition to Google and one gets the sense we may finally, as an online community, get serious about link spam, doorway pages, AdSense containers, content harvesting and all the other annoying, if not dangerous, snake oil purveyors lurking around the dark edges of the ether world.

After 15 years creating websites, teaching all-things Internet and spending a great deal of my time on online content for clients, my own fun and business and even more time for nonprofit organizations like the Naples Free Net (Florida) I remain frustrated that Google’s brilliant minds haven’t found an algorithm to weed out the shysters.

The ultimate conclusions of the New York Times February 13th piece is that Google has an inflated index of websites.

I Search Google. So Does Bing

No one knows how many spam sites, link farm directories, content farms are out there, the sole purpose of which is to provide containers for AdSense advertising (Google) and increase link rank. Businesses not employing dubious but tolerated practices, are driven to the Google Ads option on Google. Something must give.

Then it hit me:

Google is trying to solve a problem with computers that can’t be solved by computers. No matter how hard we try to teach it, a computer doesn’t know a good site from a bad site; doesn’t recognize a content farms site, an unrelated link or a mere AdSense container. It has no judgment. If judging good sites from bad sites was a solvable computer problem, Google’s brilliant minds would have solved it years ago.

The Google e-mail program deals brilliantly with spam. To do so it made itself part of a bigger community of other e-mail providers, Internet providers and system administrators. Last but not least thousands of users are vigorously helping spam.

For a Search Engine Index clean up, Google can’t expect assistance from other providers. It’s too far ahead for them. Everyone else looks to Google for results…. (NPR Wait, Wait. I search Google. So does Bing)

Google was born in a Web 1.0 world and has yet to master the Web 2.0 and Social Internet world. Google alone might not be able to solve this without massive help from Internet users. If so, it becomes very obvious Google will need to go open source with its database. (This would actually leave Google in a stronger position in the search engine market.)

Yeah, we know the Secret Google Sauce is its bread and butter – or sauce. But Google is about to slide off the SEO table on that sauce if it doesn’t find a way to end SEAs (Search Engine Annoyances).

Just like the mortgage market accumulated an unhealthy set of sub-prime loans, which nearly brought down the entire world economy, a SEO market filled with garbage might bring down the whole Google Index, at least its credibility.

The New York Times piece is the ultimate sign that Google Search index bubble is about to burst and could take down the only company that actually has a valid track record being able to handle the task. The New York Times brought the issue into the mainstream and could become Google’s biggest PR nightmare of which it isn’t even aware.

Google should start crowd-sourcing searchers and employ site owners with easy-to-use tools to help them find ways to separate the wheat from the chaff. Display a prominent “Spam” button with each search result so users can easily identify the culprits. Make sure the clicks come from humans (apply so called Turing tests) and employ the tried and true click-fraud detection software already in place in context with the AdWords engine. Google knows how to do that.

An army of volunteers with trusted online identities could be part of a review cohort to settle disputes or conflicting data. The human factor seems critical for a trusted search source. Google is not able to handle this alone. “GoogleWiki Whacking Spammers” could be the slogan.

This would be, of course, a risky proposition for Google. Advertising revenue might go down once the playing field is leveled again and machine created content, link farms and link exchange are eliminated. It also would mean the idea of creating a competition for Google’s search index can be stifled.

Someone harvesting Google’s search engine results would be an obvious transgressor and search results would have a whole different outlook if a People’s Directory was in place. Providing the technology, the infrastructure and the brilliant minds developing the algorithm that put Google ahead of the search engine curve for so long would still be in place. And Matt Cutt’s work as the sole anti-spam department with a few hundred employees would get much easier.

Google has the choice to wait until the inflated page database bubble bursts and follow the fate of sub-prime mortgage bankruptcies or lead the way into the second generation of the one and only online directory. Trust your people, Google!

Ping.fm – A Tool for Social Media power users

Feed your Facebook Page through Ping.FM

If you have not yet created a Facebook Page you might want to start on this page:
Facebook: Create a Page or Manage Existing Pages

 In the meantime we have successfully integrated Ping.fm with Facebook and are now able to post on various places through Ping.fm.
Here is the link to the help site created by Ping.fm. Here’s how to set up posting to Facebook Pages.
[Photo]
Now looking at the Social Media Technology Facebook Page we will recognize the Ping.fm posting in the feed among the suggested links.

O’Reilly: Updated Facebook Usage Stats

Updated with data up to April 15, 2009
Summary:
Current active users worldwide:
193+ million
Share of active users for North America:
38% (=74.34 mio): 41% Male | 56% Female | 3% Decline to state
Most quoted fact on Facebook user growth:
The fastest growing group are Women over 55.
The O’Reilly numbers confirm it, but it also shows that the age groups left and right of the 55 – 59 bracket also grow very fast!