Southwest Florida’s Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ …oh yeah, you need to be here!”
Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large. For many small businesses – and larger businesses alike – the world of social media can still be a scary place. Birgit will show you how Google+ will ease your fears and how you can easily use it to spark conversation about your business and discover the synergies between being social and being discovered on internet searches.
Cost for SBRN members is $15 per person, which includes hors d’oeuvres. Guests and unaffiliated small business owners pay $25 per person. This meeting is sponsored by GreatFlorida Insurance. Register online or contact Lorna Kibbey, coordinator at the Small Business Development Center at (239) 745-3700.
Come on Thursday, June 20, 2013 and learn why you should embrace Google+.
Take a walk with Birgit through the maze of Web site analytics options as she shows you how to track the effectiveness of your Web site for little or no cost.
Utilizing Technology For The Success of Your Business Shelly Osterhout, Founder CSA, Inc.
Shelly answers your questions on topics ranging from determining what type of computer system is best for your business needs to the changing state of technology and how to harness its power to grow your business.
Getting The Monkey Off Your Back Charlie Ingram, FounderVeritas Employer Services You started your business because you enjoy your business not all the administrative stuff that comes with it a lot of it legal or regulated, thereby required. Explore ways to free up your time while stillkeeping up with the paperwork? and making all those deadlines.
Using Social Media As A Tool To Build Your Business Theresa Ayers, Owner Get Smart Women Theresa shows you how to incorporate internet technology, creativity and innovation to maximize your company’s Web presence through the use of social media.
Do You See What I SEO? Mike Ricker, Owner Management Specialties Web Services, LLC Mike understands what it takes to maximize yourWeb site presence through the use of Search Engine Optimization (SEO) and will answer your questions regarding ways to improve your standing on the Internet.
New York Times article: ‘Search Engine Optimization and Its Dirty Little Secrets’ exposed how JC Penny and their contracted Search Engine Optimization company games the system to have JC Penny show up on page one of google search pages all the time for almost any items that can be purchased, quite a few businesses have gotten confirmation of what they actually suspected a long time now. There is a whole Black Hat industry making a lot of money and getting you banned from the search engine giant or our rank the competition and help increase the necessity to resort to Search Engine Marketing. And of course the conspiracy theorist are at it again. And can you blame them?
Today we publish a resource list of articles that spun off the article of New York Times and hopefully provide more insight, more levelheaded view and more explanation. (Updated: 2/14 – Read also: “Online Community Could Help Google” on Relevanza’s Blog.
How A Google Search Works
First up a Video by Matt Cutt’s the Google employee mentioned in the article and responsible for the anti-page-spam squat at Google.
The show, which aired on February 5, had host Peter Sagal stumping panelist Roxanne Roberts, at first, with a question about the news:
Sagal: It’s tough to break through the monopoly on search that Google has, but Bing has done it. How, does it turn out, does Bing find things on the internet?
Roberts: I never use Bing. This is a problem. I know it’s shorter.
Sagal: Well, it makes sense because, well, what do you do when you want to find something on the internet?
Roberts: I search Google.
Sagal: So does Bing.
The audience is then heard erupting into laughter. Sagal goes on to explain the story, ending with this zinger:
Once caught, Bing did not deny it, but they said stealing Google’s searches is only one of their many proprietary search methods. They also steal Yahoo’s searches, and in a real pinch, they ask Jeeves.
Am I the last website editor on Earth to have found out what scrolldown rate means… and that scrolldown rates are apparently very low… and that this is terrible news for anyone publishing a site? I don’t know if it was a big techie secret that few if any journalists were let in on, but the light dawned for me when I attended (virtually) a recent webinar put on by my friend Birgit Pauli-Haack, who runs Pauli Systems, LC in Naples, Fla. Birgit demonstrated it via Google Analytics on two attractive real-life sites. I was jolted, and appalled, to discover that one site had a scrolldown rate of 5 percent, the other 6 percent. This means that of the readers who call up the first site, only 5 percent bother to scroll down from the first screenful they see.
What exactly are Visitors, Page Views, Bounce Rates, Exit Pages, Click Maps, Traffic Sources, and more.
How are these metric terms defined? What are the real life applications? What are actionable parameters? How does integration with online marketing tools work?
Again, we’d like to invite you to our monthly online business owners’ roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future. Please join us!
ORBIT provides a fun, informal and congenial online forum for business owners (beginners to advanced) to openly discuss anyand all web and technology-related issues specific to their small business. Maybe you have a question about search engine ranking, or how to integrate e-mail marketing into your existing online presence, or maybe you just have a general technology problem or question that you’d like to “put out there” for feedback. Bring your questions and you’ll receive concrete feedback on how to make the web work better for you and create a web presence that rocks!
We can be thankful for Google, who is doing a great job keeping us on our toes! The latest curve ball is the preview feature on the search results page. As an example, we typed in â€œNaples Restaurants’? , and received the results page below:
First, we see that the listed sponsored links are not web pages, but Google Places entries in the heart (city center) of Naples. Next to each entry, there is a little magnifying glass; by clicking on it, the visitor is able to see a preview of the website for that particular entity.
This is really great, as it gives the visitor a first look at the site, without leaving the list of search results. He or she can decide, upon first glance, if it is a site they would be interested in. It also shows the full page from the entity’s website, and not just the part that would be visible on your screen, if you visited the actual website, (in other words, the preview shows that there is information “below the fold”). This is all good for potential visitors. And, as a frustrated internet user who has a hard time finding relevant information, this helps me to evaluate search results without actually going to the website. I can “triage” my options.
Check your own site!
The bad news is that now, more than ever, web design matters; since your visitor is not able to see the words in the preview, the overall look at feel is veryÂ important. So, how is the preview window processing the information on your site? The above example is one of the good views. I clicked through the other six restaurant sites, and here is what I found:
5 out of the seven websites show, mostly in the center of their site, a missing puzzle piece in some sort of grey section in the preview screen. This marks the spot where the website contains a Flash file, intended to spruce up the site and showcase mostly photos of the restaurant. The sites in question already have a hard time in the world of iPads and iPhones, which are devices that do not support Flash sites. Now, they are really in for a surprise when they check out their view on Google. However, with this first search, I am also very suprised that it is such a high number of sites. How does your site perform under this very useful new Google feature?
Take a look at your website through the eyes of Google, and make sure that your site looks halfway presentable in the preview window.
We know you have technology issues and questions. Everyone does! And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues. That’s why we’d like to invite you to our monthly online business owners’ roundtable,ORBIT, designed to help small businesses like yours blast their online presence into the future. Sign-up here, it’s free
ORBIT provides a fun, informal and congenial online forum for business owners (beginners to advanced) to openly discuss ANY and all web and technology-related issues specific to their small business. Maybe you have a question about search engine ranking, or how to integrate e-mail marketing into your existing online presence, or maybe you just have a general technology problem or question that you’d like to “put out there” for feedback.Bring your questions and you’ll receive concrete feedback on how to make the web work better for you and create a web presence that rocks!
Each month one participant will have the opportunity to submit their website for review by the group, and engage in a roundtable discussion format that explores that particular websiteâ€™s usability, search engine ranking, local marketing, and more.
The next ORBIT sessions are scheduled for Thursday, October 28th + December 30th, from 3:30 PM until 4:30 PM, and will be co-hosted by Birgit Pauli-Haack, Founder & CEO of Pauli Systems, LC, and Jane Freitas, Director of Operations, Pauli Systems, LC.
Login information for this online session will be sent the week prior to the scheduled date, to all registrants.
The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question “how will we get noticed, and what does it cost to get a better ranking on Google?”
PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.
My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don’t be afraid; most of the information is not technical, but practical and actionable.
How to Get Better Visibility on Google
USA Today interviewed Matt Cutts of Google, to get a primer on the four or five most important things toÂ ensure good Google visibility. This video gets you started in just a few minutes:Â
SEO Site Review Session from Google I/O 2010
Invest another hour to watch the second video posted here.Â Â Matt Cutts and his team review sites for search engine optimization (SEO) during this year’s Google I/O, the yearly Google developer conference. Again, very interesting insights, and day-to-day questions and answers. Below, we make some of the referenced links available to you, and provide links to Matt Cutt’s and Vanessa Fox’s blogs. If you have questions about your site and would like us to offer some feedback, make sure you post them in the comments section and we will answer.
It’s your jobÂ as the site owner to be aware of these few key topics, so you can assist developers, friends and consultants in doing an optimal job for you. Remember, you are the content provider, and will also be monitoring your website. Here are some additional tools for you, all free all from Google:
Google Webmaster Tools Sign-up for an account, and let Google help you optimize and analyze the performance of your website. Find out what keywords get people to your site, what the back links to your site are, and how the Google crawler sees your site.
Matt Cutt’s Blog on SEO Matt Cutt works for Google Search and shares short articles on search engine optimization (SEO). Both videos in this post show him talking about Google’s search engine behavior.
Vanessa Fox’s Nine By Blue Vanessa Fox developed Google Webmaster Central while working for Google. She is now head of the company, NineByBlue, which consults in online branding and optimizing reach for target audiences.
Today we posted the slide desk for the Online Marketing & Social Media Track from this weekend’s event.
“It Starts with a Blog”
Why you should start blogging. In essence: Blogging increases Search Engine Visibility within months and gets your site ready for the Social Web, ready for the sharing economy.
“Facebook For Business”
The new Facebook timeline for business: what has changed and how you can streamline your Facebook experience. Walk through the anatomy of a Facebook page, your options for reaching out to existing and future clients through networking and posting.
“Google+ Pages & Google Analytics”
Google+ pages are so much easier to set-up and manage than Facebook pages. And, as a huge benefit, they are part of the search engine powerhouse, Google. This session will cover examples of brand pages and also wraps up the morning with a look at how measuring social media marketing performance can be measured by generating traffic for your website
What is it that really excites you? What it is that stirs your passion, gets you going?
Is it something you make? Something you do? Is it some service you perform for others? Some talent you have? Find out how to grow a business from avocation to vocation at the Turning Your Passion-2-Profit entrepreneurial trade show and seminar.
The Techworld is abuzz about Google+, many techreporter and Net Strategist have been invited by Google to field test Google+, called Google Plus. There is a lot of chatter, and yesterday I saw a good use case to great a collection of comments and the essentials on Storify.