OlgaTDesigns on the Interwebs

T-shirts have come a long way since tie-dyes and single-frame silk screens. 

OlgaT Designs, prints the shirts, creates strategic alliances with shop owners, updates the company website and goes out to sell all OlgaTDesign products at two local farmers markets in Southwest Florida: Thursdays at Coconut Point in Estero, and Fridays at Lakespark Farmers Market in Fort Myers. 

We have been working with Bryan to augment his online presence and search engine visibility and advise him about on-site SEO.  We also connected his 3Dcart store on http://www.olgatdesigns.com to Twitter. We used the built-in feed and IFTTT.com. A new Tweet appears automatically when new products are posted on the web store. 

Recently, we visited him at the Farmers Market in Coconut Point and used our iPad to shoot some video footage and photos. The windy, chilly morning was a challenge for visitors and merchants. We created a short video in a matter of minutes with the help of Qwiki, a free app for iPhone and iPad. I just love it. It’s easy to use, very customizable, nicely combines photos and videos. Of course, once uploaded you can share the Qwiki on all social webs and embed it on a webpage. Qwiki is not yet available on Android. Just a matter of time. 

This is for now but I am sure you will hear and see much more by Olga & Bryan and OlgaTDesigns in Southwest Florida. 

Tune in! Links Shared on Twitter @PauliSystems

Amplify

The time between the holidays before the new year, are for most of use a time to reflect on the last year, to catch-up with reading list or new developments in the business world. We all do this in one way or other when we set our goals for the next year or next weeks.

 

Twitter has been a great resource tool for me and our team to learn about new tools, insights in other people’s work or great articles around the Internet on the curring edge between marketing and technology. Over the last few weeks I have used the Amplify Plattform to create a ongoing record, use their features to share not only articles but also comment on them as to why this is an important piece of information and why I like to share it. Here are the articles for the last week I would like to share with you. 

 

Erica Glasier: 50 Creative Uses Of QRCodes
Erica divides her great ideas into different verticals: Artists, Self-Promoting/Branding, Business Advertising, Products and NonProfits. There should be one or two for you, too. Follow Erica Glasier on Twitter: @EricaGlasier

 

Clipped from www.ericaglasier.com:

Whether your goals are advertising, informing, galvanizing advocates or garnering Facebook “likes”, the QR code is ready to link up your audience to

Advanced Twitter Insights: @Joseph Stop following me
Getting overwhelmed with the stream? Joseph Haslam gives you a fast insight in how he set-up the flood gates (Twitter Tools). A great graphic is posted on top of this blog. A still from the movie: Forest Gump running on a bridge with his followers.Clipped from www.phoenixstrat.com Twitter makes me feel a little like Forrest Gump.  Who are […]

Don’t overlook your fans!
This is were engagement with followers and fans really pays off: If you are able to motivate your most engaged followers to post your content, like the shared link, comment on your blog & retweet your twitterstream. Find a few ideas on How to Activate Your Brand’s Super Influencers

 

Clipped from mashable.com As a marketer, you’ve undoubtedly […]

Rich Tehrani’s 9 Social CRM Tips For 2011
Most initiatives stop at #4 – However there is more. A great list of actions and questions by Rich Tehrani – Chairman of this year’s ITExpo in Miami Beach Convention Center Feb 2 + 3, 2011.

 

Clipped from blog.tmcnet.com

To improve your social CRM strategy for 2011 consider focusing on/doing the following: Meet: Have regular social networking meetings […]

5 Ways to Use LinkedIn Groups to Build Influential Connections
Clipped from www.socialmediaexaminer.com

If you want to build truly influential relationships online, you have to find places where you can consistently add value, spend quality time and have engaging conversations with members of your target demographic. LinkedIn Groups offers one of the best ways to make the most of your social media engagement time, but you must adopt […]

Twitter & RSS Feeds

You can use various web applications to deal with Twitter’s RSS feeds. 

TwitterSearch

Each Twitter Search has it’s own RSS Feed. Enter the keywords, click on the “Feed for this query” link and add it to your RSS Reader. TwitterSearch is probably the best way to familiarize yourself with Twitter, by searching for a topic of interest. Just entering a few keywords will show you a set of Twitter users, talking about your chosen topic. Click on their Avatar (= profile picture) to check out the “ppl” (=  ackrynom for “people”), and their other tweets (= posts to Twitter).









 


Sometimes a group of people (ppl) tweeting about a topic agree on a so-called hash (#) tag and a twackrynom, to post together on a particular topic. Southwest Florida Twitterers (also called “tweeple”) post under #swflorida or #swfl. A trending topic right now is “#iranelection”.  Tomorrow starts the AAUW Bi-Annual National Convention, and you can follow #aauw09. If you would like to review the Google I/O conference (end of May, 2009), search #googleio. 

 

 

TwitterFeed

Take any RSS feed and auto-tweet it with TwitterFeed and add a bit.ly link to it to keep track of click actions. Twitterfeed.com will auto-post any RSS feed you deem fit to post, and will do so automatically. The feed can be from your blog, from a client’s blog or from any other RSS feed. Twitterfeed allows you to prefix and postfix the tweets. If you have an account and an API key for your url shortener, Twitterfeed will use it to shorten your blog url, and it will allow you to keep click-through statistics for your posted Twitter links.

 

RSS Friends

RSSFriends allows you to look at your followers, friends and favorites differently. The twitter.com web site is so rudimentary, that there are literally hundreds of twitter applications out there that make up for the short comings of twitter.com.

Many people actually do not speak of twitter as a web site, but as a platform, and there are rumors that extending the API (application programming interface) for commercial use might be a better business model than plastering advertising all over it.

 

 

 

 

 

 

SBDC Workshop: Using Social Media to Increase Your Website Traffic

We had very lively and interesting discussions throughout the 90 minutes presentation. Participating business owners contributed good questions and conclusions.   As promised, the slide deck is published on slideshare.net for your self-study and for following up on all links mentioned during this event. Harry Looknanan and I also discussed some more ideas regarding an upcoming Social Networks Bootcamp for Business Owners. If you have particular topics or questions that you would like included, please post them in our comment section below. Also if you are interested in attending the Social Networks Bootcamp session, let us know and we will make sure that you will be notified.


SBDC Workshop: Using Social Media to Increase Your Website Traffic

Wednesday, November 2, 2011 11:30 am – 1:00 pm in Bonita Springs. 

Crexent Business Center

27499 Riverview Center Boulevard, Bonita Springs, FL 34134

 

Register Now: http://goo.gl/8yeJ8

You will learn how to streamline your workload and how quality content can assist you with Search Engine Optimization, Email Marketing, Facebook, Twitter and others.  After the workshop you will know how to make your website the central hub for your online activities. 

 

Turn Your Passion-2-Profit…experience entrepreneurial euphoria!

Birgit Pauli-Haack presenting at 4th Annual Turning Passion to Profit, Entrepreneur Seminar & Tradeshow at Florida Gulf Coast UniversityUpdate October 15, 2012

Today we posted the slide desk for the Online Marketing & Social Media Track from this weekend’s event.

 

“It Starts with a Blog”

Why you should start blogging.  In essence:  Blogging increases Search Engine Visibility within months and gets your site ready for the Social Web, ready for the sharing economy.

“Facebook For Business”

The new Facebook timeline for business: what has changed and how you can streamline your Facebook experience. Walk through the anatomy of a Facebook page, your options for reaching out to existing and future clients through networking and posting.

 

“Google+ Pages & Google Analytics”

Google+ pages are so much easier to set-up and manage than Facebook pages.  And, as a huge benefit, they are part of the search engine powerhouse, Google. This session will cover examples of brand pages and also wraps up the morning with a look at how measuring social media marketing performance can be measured by generating traffic for your website

 

 

http://www.slideshare.net/bph/it-all-starts-with-a-blog-get-your-website-ready-for-the-social-webs

 

http://www.slideshare.net/bph/how-to-use-facebook-for-business-14732776

 

http://www.slideshare.net/bph/turning-passion-to-p

 


What is it that really excites you? What it is that stirs your passion, gets you going?

Is it something you make? Something you do? Is it some service you perform for others? Some talent you have? Find out how to grow a business from avocation to vocation at the Turning Your Passion-2-Profit entrepreneurial trade show and seminar.

Set for Saturday, October 13, 9 a.m. to 2 p.m. at Florida Gulf Coast University, the conference is organized the Small Business Development Center at FGCU and Southwest Florida Business Today and will feature as keynote speaker Jerry Ross, lifelong entrepreneur and Executive Director of the National Entrepreneur Center in Orlando.

Find out more details about the workship and register here. (Scroll down the page to register.)

Relevanza is pleased and excited to, once again, be among the sponsors of this conference. Relevanza Co-founder Birgit Pauli-Haack will lead the morning session on social media and how to use to the best advantage of your young business.

Comcast Business Class is the title sponsor of the seminar. Busey Bank is the luncheon sponsor.

Other sponsors, in addition to Relevanza include Gator Press Printing; Guerilla Media; Noack Mitchell & Company; Brennan, Manna & Diamond attorneys; Edible Arrangements (Cape Coral), Marriott Courtyard at Gulf Coast Town Center; Promotional Incentives; Boost-Creative; the Bob Harden Show and Sign-A-Rama.