Together with the Chairperson, Fantasy Author Sandy Lender, we teamed up and revamped the website for the Authors & Books Festival Site, and integrated all the online tools to market the event early and often: A WordPress Blog, Evenbrite for online Registration and Attendee administration, Mailchimp as e-mail marketing system, Twitter integration with other Naples Press Club announcements and its own Facebook page allows for a multitude of opportunities to interact with the writers, publishers, presenters, friends and followers.
Earlier this year we created a Google Map for the Downtown – 5th Avenue Merchants that participated in the Authors & Books Festival 2010 and we hope we will be able to augment it with some additional features. For next year we will include Foursquare & Gowalla, too.
A comprehensive online presence was built with the five channels available: website with a blog, which feeds into an e-mail newsletter, as well as Twitter posts. Supportive of promoting the FAA Safety Team’s aviation seminars and events, AFASF provides an Event Search widget for other sites to use, and for airmen and women to be able to use on their mobile phones, as well. We re-designed the website for the Advocates for Aviation Safety Foundation, and consolidated content taken from their previous website, as well as a related blog, to support a streamlined/cohesive marketing effort. An e-mail marketing infrastructure was setup to support distribution of a weekly electronic newsletter feed, and other miscellaneous communications to subscribers. In addition, a desktop widget will be developed that will allow users to search for aviation safety seminars and events by zip code, and will display aviation safety news.
We had the great pleasure this week to Go-live with Joy Davidson’s web site www.joydavidsonpresents.com to promote two One-Woman Shows. The site was created with WordPress and provides distinct section for each play as well as an extensive press kit area. Photo Galleries, Slideshows and Videos allow for a complete virtual experience on the site. With the content production we also established a Facebook Page with Welcome page and big photo collage. As Joy Davidson will continue to work on content we provided guidance and training as well as documentation.
Barcamp SWFL was held in January 2010, and being presenters on RSS Feeds and holding a mini-WordCamp is was almost natural that we would do the web site in WordPress, too. It was very helpful spreading the word around South & Southwestflorida as we posted all new additions to the list of presenters on the site, each on in its own post, so we were able to share and syndicate it over the Internet. Barcamp SWFL & JuniorCamp had total 80+ participants. The energy amongst participants and presenters was inspiring, creative and productive. We will definitely be part of the next Barcamp SWFL.
On our journey through Facebook Brand Pages, we still encounter Facebook Brand Pages that have yet to add a cover photo. Since March, our graphic designers have created a few Facebook covers for our clients. The collection might inspire you with one or two ideas for your own.
Our graphic designers are on stand-by if inspiration moves you to tackle this. If you are already working with a graphic designer, or a print expert who provides you with design services, they might not be familiar with the requirements for a Facebook Cover Graphic, we post a few notes and hints on the bottom of this article:
Your Cover can’t be deceptive, infringe on someone else’s copyright; you are not allowed to encourage people to upload your cover to their own timeline.
Keep your cover
free of any pricing information. You can not use it to promote products or specials
Put your contact information or webaddress, phone number etc into the “About”? section. They are not allowed on your FB Cover
On the old pages, quite a few business had graphics that would point to the “Like”? button to entice people to click on it. That is not allowed on the FB cover picture.
Remove all calls to action, such as”Get it Now!”? or “Tell your friends”?
In essence you can use your brand’s facebook page cover to advertise or promote your “image,” almost like you would in an “image” or “brand” print ad of that size. On a side note, the Facebook cover photo is an idea that walks a very fine line between allowing you to promote your service or business but also restricts you enough to, perhaps, entice you to buy Facebook ads or sponsored posts. But I digress. This will be another post.
On CopyBlogger, I also found the info regarding the Profile Picture that is overlapping the Cover photo on the bottom left.
Profile icon cut-out: 168 pixels wide by 103 pixels tall, spaced 24 pixels from the left edge of the cover photo
Profile icon size: 160 x 160 pixels, with a minimum image upload size of 180 x 180 pixels
In our experience, it’s best to upload a slightly larger image with the above mentioned aspect ratio. It will allow you to fine tune placement via drag & drop in the live view. It might take a few attempts to get it right. The default behavior of the upload feature is to auto-resize the image when placed on the page.
After each upload of a Facebook Cover, a post announcing the new Facebook Cover is automatically put on your page. It might not be all that relevant to your audience, that you took a few attempts to get the right photo uploaded.
Feel free to show off your Facebook covers and share your tips & tricks in the comments. Don’t forget the link to your Facebook page!
Innovative delivery of video news for today’s online publishers in the same tradition as we did two years ago with audio podcasts. A fully functional content management admin section to schedule publication and approve posting of newly uploaded videos.