Presentations: On Blogging, RSS Feed, Email Marketing, Social Media

Upon several requests to republish our presentations, we share them now here on our company blog. All slideshows cover the topics: Web2.0, Bloggging vs. Website, email marketing, online publishing and the measuring outcome of initiatives and campaigns. 

All presentation are available on Google Documents and should work with all browsers. Please let us know if you have difficulties.

 

 

 

 

Note: Keep in mind that I used them during live events and they were meant to support the information I provided talking and discussing with the audience. They are not the whole experience.

All material is published under Creative Commons license. Feel free to use them with attribution and link back to Pauli Systems site: www.paulisystems.net

Google Plus (+): Why You should bother?

What’s that you say?

Yet ANOTHER social network? But I can’t keep track now, with all the Facebooking, Tweeting, Linking In; not to mention my full-time production studio for YouTube videos and podcasts…and, wait…what? A Google social network?

Whoa…we might be on to something here!

The new kid? on the social media block is, of course, Google Plus (Google+…or, GooPlus, if you prefer) and with it come the same questions asked by million of social media users the world over: will my friends follow me to the new network? How will I find new friends? How will I get noticed (Social media is, after all, all about me.?)

With social media, it’s always the chicken and scrambled egg problem: I won’t join a new network when my friends are not there, but my friends won’t come when I am not there.’

Google+ has the same problem. Only a few die hard geeks and close friends are there! And none of my other friends will leave Facebook, because that’s where their friends are.

Put all that aside because there is good news. Google+ can be beneficial even if your friends are not there yet. Hello? Google.

Among other important aspects of social interaction on the InnerTubes, Google+ can boost your visibility with the additional links back to your website. Your posts are part of the public Internet. You can build your network slowly and deliberately.

I recently was invited to answer questions about Google+ at a monthly meeting of the Entrepreneur Society of Naples (Florida). Here is a summary of what we discussed in the meeting. It was only a 15 minute talk, and the slides are available below this article.

So why bother?

Google is the fastest growing Social network right now.

Google+ has reached an estimated 50 million users within the first 90 days, a milestone that took Twitter 3 years and Facebook over 3.5 years. LinkedIn reached those user numbers only after 2354 days, about 6.5 years.

Google is ubiquitous

Google has the advantage that a lot of people use a lot of their free services around the net,

  • Gmail,
  • Calendar
  • Document
  • Photos
  • Google Analytics, and more.
    “‘With the overall available toolbar, as entrance into the social network, a user doesn’t have to switch screens or browser tabs to look at Google+ notifications and review comments on posts.

However, some enterprise level services, like GoogleApps for Business are not yet intergrated, to the dismay of a growing number of business who feel left out, taking advantage of the new network. It’s only a matter of time when companies are able to create brand accounts and use it within their GoogleApps environment, or so we hear.

Google is Search

We do Google. Right, who are we kidding?

Comscore & Highwire, market analysts, put Google market share on Search at 65%, Bing at 15% and Yahoo at 14%.

Nearly all purchasing decisions – a staggering 92% – start with an online search. There is a whole black hat industry out there doing nothing but Search Engine Optimization. And Google employs about 100 people in the Spam fighting department. Social Network add a very important component to the quality of a search.

Fig 1.Conventional Search: Keywords: Immokalee Business.

 

Google Search Result Pages

 

Once I am logged into my Google Account, the search results page changes for me. Now Google becomes Superman and gives me more power through increased relevance with the selection of search results. Now Avatars of my friends/followers from other social network show up next to various links, signaling that a person I know has shared a particular link. It also adds those links, that I have plussed One before, and marked it as standing out . My search resulted in a much more focused and richer collection of links.

 

Fig 2. Google Social Search: Keywords: Immokalee Business

Google Social Search Results Pages

Google adds what’s called social signals. It has it from Twitter, from Google+, not yet from Facebook as most sharing is done behind the Facebook login wall. And for Facebook, having access to the data is a business model so they are careful making it public. The Google crawlers are not yet going to Facebook.

ComScore calls this “Blended Search and the New Rules of Engagementâ€? and writes: …Page 1, Position 1 is no longer the gold standard for successful SEO strategies.

The syngergies between search index and social networking are very powerful. Even if you are not able to create brand profiles yet, you can still use Google+ to create additional links back to your website, but sharing publically on your profile, by using the +1 button on other business website or on your own website.

+1 is for Google, what I Like? is for Facebook. In contrast to Facebook, however the +1 for a site is another signal for the Google Search Index, and with the Internet User now being able to recommend pages but clicking +1 they also are part of a giant crowdsourcing experiment for Google. Any +1 done by an Internet user is a very, very strong human relevance signal and will benefit the particular page on your website.

Slides: Presentation Entrepreneur Society of Naples – October Meeting

http://www.slideshare.net/bph/google-why-bother

SBDC Social Media Bootcamp Open for Registration

Social Media Bootcamp: How to use Social Media to Increase Traffic to your Website?

Presented & Hosted by Small Business Development Center & Relevanza, Inc

Register here
 Saturdays March 3rd, 10th and 17th – 9am-12 (noon)

Florida Gulf Coast University, Lutgert Hall, Room 1203

Social Media Bootcamp

It’s time to go social!  Are you taking advantage of Social Media?  Is your website ready for Social Media? Will it help you reach and grow your audience? The power of Social Media allows users the opportunity to create/communicate with an online community to work for you, to increase traffic to your site. Although each social network has it’s own ways to display information and rules to engage with your audience, once you are past the mechanics and past setting up the space,you will be able to streamline publishing and interact with your followers.

This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course, you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience.  A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. The networks covered will be: Facebook, Google+, LinkedIn, Twitter, YouTube and Flickr.

When: Fridays –  Jan 13 + 20+ 27, 2012 (Time: 3pm to 6pm)

Where: FGCU Renaissance Academy, Naples

Register here

Slideshows and Recap SBRN Social Media Summer Series

Our Social Media Summer Series at our monthly meetings of our Small Business Resource Network featured fascinating get-togethers and productive, lively, discussions.

The first session’s topic was: “It starts with a Blog Or Get Your Website Social Media Ready“. 

We talked about how a blog – or website update – improves dramatically a static website’s search engine visibility and also serves well as a communication and information hub when venturing into the online communities on public social networks. We talked about the most important features of a blog.

More in-depth look at the most popular blog engines and their differences is available in Birgit Pauli-Haack’s post on 4 Best Blog Engines For Small Business & Start-ups”.

Why People Share? The most overlooked part of Social Media MarketingOne of the fundamental principles of Social Media is information sharing and we looked at the motivations of why people share information with their networks.

At the end of the first evening, we looked at the webstats of a client’s website converted to a blog four months earlier and now publishes four to five times a week. By comparing website traffic prior to the blog, we saw traffic increased 3 1/2 times after the blog and traffic increased 2.25 times on the website’s lead generation page. What we learned is a blog will get you two birds with one stone: It increases tremendously your search engine visiblity and it will provide great, relevant and sharable content for your online business network and will spread ideas & solutions.

The second session was All About Facebook and how to use it for your business.

We walked through the anatomy of a facebook page (as opposed to a facebook profile) and again discussed how to make social media really work with relevant content shared with your inner circle and by collaborating with strategic partners to enlarge the reach by multiplying the posts by, “liking,” commenting and sharing. Again we looked at a few ways to reach beyond your own group of friends by taging partner company pages, working with sponsors of the same event and doing something good for non-profits with whom you might be engaged. 

The discussion after the presentation included suggestions for separating a personal profile from your company’s page, a very important part of Facebook marketing. For small business owners this is an important distinction. On one hand, you communicate with friends and family; but on the other hand, you have friend requests from members in your various business networks who also want to connect with you on a personal level.

It’s not uncommon for business owners to mix business and leisure on Facebook. A company’s brand page will also have “likes” or fans the owner has accumulated through a personal profile on Facebook. You don’t want to bore your friends with business items nor do you want to reveal too much personal sharing to business associates.

The potential conflict needs to be carefully navigated. If some posts or notes are boring to your friends, they might also be boring for your clients and company fans. And even if people are your friends, they still might be interested in your company’s project.

(To be honest, most of my life is related to my work on the Internet and quite a few of my friends are working in the same field so we share some common interests. On the other hand, I am very much involved in community projects as a volunteer and sharing information on the company page wouldn’t be appropriate but I have no scrupels when it comes to shout-outs for my favorite non-profit or cool events around town. Most of my friends seems to have been quite forgiving when I post business techie-stuff on Facebook and I also learned to live with the fact that there might be quite a few hundred people that “hide” my stream from their own newsfeed.)

A lot can be learned about the performance of your social media activities within your audience. Study members of your audience and find out what’s relevant to them. If it’s good enough, they will share it with their own friends. But if it’s not, you are just shouting into the warm summer breeze.

During August’s meeting, people gathered around to learn, “Why You Should Bother with Google+.

We explored why search engine result pages change with different social signals around the Interwebs. We also looked at Google+  Killer Features – Circles, Ripples and my personal favorite Google+ Hangouts. A brief discussion also revealed a very interesting observation: Facebook is for talking to people you know. Google+ is very good to find new people that communicate in a particular space. That is also a phenomenon that Google+ has in common with Twitter, where I discover interesting people all the time.

The last few minutes on the 3rd evening we spent exploring the company pages on LinkedIn. How to create company pages,how to post and how it looks in followers’ news stream. The unique propositon of LinkedIn Company Pages is that you can also list specifically your company’s products and services and your followers, customers and business friends can give recommendations on specific services or products. None of the other social networks allow this kind of product/services-oriented communication.

The three presentations by Birgit Pauli-Haack have been posted on Slideshare.net for download, review and study. 

Session 1: It starts with a Blog Or Get Your Website Social Media Ready!

Session 2: How to Use Facebook for Business?

Session 3: Google+ & LinkeIn – Yet Another Social Network?

Social Media: A Time Well Wasted?

In his post How To Boost Your Social Media Productivity – A Guide For Busy People, Robin Broitman collected blog posts by others on various aspects on making Social Media work for you in the long run. After I learned the ropes and started to get into a rhythm of listening, sharing and posting, I found myself doing various actions multiple times, many of which could be automated, if I found the tool or the time to program it myself.
Broitman’s blog post gives me a one-stop page, where I can start my research for new tools, that make my life online easier.

Feedly as Firefox Add-On and as Google Extension is brilliant


I admit, I am always enthusiastic when trying out a new tool, service or method. So nothing new here, the new tool of the week is Feedly, an add-on for Firefox (also available as extension for Google Chrome, beta) and it lets me read my RSS feeds in a magazine style, using tags and topics to organize all feeds items. It has featured category, uses the pictures available in the feed to illustrate and to combine content and layout. Feedly makes it a pleasure to weed through my reading list. 

This is a screen shot of today’s edition:

Doesn’t it look beautiful? It gives me the images, a headline, sharing links and fast access buttons to clear non-relevant headlines off the screen.

And if I wanted to join a conversation on Friendfeed, I would be able to do it directly from Feedly. Brilliant.

Try it out! www.feedly.com

 

Tools For Online Volunteer Advocates

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Ever since I was asked to volunteer to tap into my personal network of friends, family and acquaintances, I have obsessed over the topic. The tools provided by that particular organization were poorly designed, and wouldn’t integrate with other online activities, online tools or social media.
And, then I suddenly understood the power of one in the age of social media. There are multiple online advocacy tools for the personal support of causes. You can create personal fund raising pages, write petitions, or write politicians. However, the choices available to nonprofit organizations are still very, very limited.
The site, SocialActions.org, has brought 50 online advocacy sites together in one site, and you can find plenty of individuals that are on a mission for their cause, their classroom or their nonprofit. SocialActions.org, however, also pushes the integration outward, with their three month old public API, that lets developers and users tap into a wealth of information on the Social Actions site.
Yesterday, the submission deadline for ‘Challenge for Change’ passed, and, on Monday, the official voting begins for the best ideas to use the public API. The applications are available at netsquared: Change the Web
“Social Actions currently aggregates opportunities to make a difference from over 50 online platforms, such as VolunteerMatch, Kiva.org, DonorsChoose.org, Idealist.org, and Change.org. We’re looking for applications that will share these opportunities to take action on the websites, blogs, and social networks that people visit every day.”