Since we started our Above the Noise blog in May 2010, at the half-year mark, it’s time to take a closer look at the content you, our cherished readers, read most often. Through Google Analytics, it’s fairly easy to create a list. Some of you joined us just recently, and we hope that the list of the Top Ten will motivate you to also browse our archives and read our earlier articles.
Gives an overview on 21st century online user behavior and the various activities. The ladder was created by Forrester Research and updated over the years to track change in the various user segments.
A list of traps and how to manage your website around them, written through the eyes of our seasoned project manager and director of operations, Jane Freitas.
The third part of our series on Facebook page management, and insight on how to engage your community of fans and make it more interactive and fun.
Jane Freitas’ take on how you can lift your website above the noise of the internet, and how relevant content for your website increases repeat visits and lengthens visit durations.
Nowadays, the consistent update of relevant and timely content on your website is much more important that fancy features and flashy design.
Above the Noise
We help you connect with your customers and donors and rise ‘above the noise’ on the Internet and Social Networks.
Developing a long lasting trusted relationship with your customers and donors is key to a sustainable success.
We work with a great group of customers that have a fairly large quantity of content to update on their websites; some with at least one update per week, but most with three or four updates per week. In terms of the fragmented internet, we should not forget that e-mail is the most ubiquitously available and used tool, (by 93% of internet users), on a daily basis. In our case, we have seen increases of 3 to 4 times the page views on days following an e-mail broadcast.
We are often asked if we do SEO (= search engine optimization). The answer is yes. However, most of the time, people expect an automatic get-rich-quick pitch, because tha’s what you find around the internet and in your e-mail inbox. We published two videos, one 5 minutes and the otherÂ 1 hour, that feature the most trusted source, Google’s Matt Cutts, who talks about the rationale behind Googles Page Ranks, and how he and his team see search engine optimization.
This was actually our most linked article on the internet (with the most inbound links), reviewing three web-based programs that support your content production, concentrating on the writing part and keeping distractions on your computer, (i.e., music, video, e-mail, Twitter, Facbook, etc.), away from your view, so you can concentrate solely on your text.
My report after testing the iPad for over an hour at the Apple store. In the meantime, a few more promising tablets are about to be released just intime for the Holiday shopping season.
A Roundtable for Busines Owners on Internet Technologies. Over the last few months, we have been presenting on various internet topics for the Small Business Development Center, and participated in events as a member of the Small Business Resource Network. We realized that thereÂ are a lot of mysteries, anxiety and confusion about how to set-up a website, promote your business online, and how to get control of your business’ online information. With the advent of the second decade of the 21st century, having and managing a robust online presence is not an option anymore.
56% of small businesses do not have a website, and 82% of all purchasing decisions start with an online search. If you don’t have a website, you don’t exist! This roundtable/webinar series will provide business owners with relevant information about the internet space, separate the wheat from the chaff, and you will learn which matters you need to take care of yourself, and those that you can delegate to various consulting partners.
Update 2018 – We discontinued the business ownere roundtable, but not our Above the Noise newsletter. You can subscribe here