A comprehensive online presence was built with the five channels available: website with a blog, which feeds into an e-mail newsletter, as well as Twitter posts. Supportive of promoting the FAA Safety Team’s aviation seminars and events, AFASF provides an Event Search widget for other sites to use, and for airmen and women to be able to use on their mobile phones, as well. We re-designed the website for the Advocates for Aviation Safety Foundation, and consolidated content taken from their previous website, as well as a related blog, to support a streamlined/cohesive marketing effort. An e-mail marketing infrastructure was setup to support distribution of a weekly electronic newsletter feed, and other miscellaneous communications to subscribers. In addition, a desktop widget will be developed that will allow users to search for aviation safety seminars and events by zip code, and will display aviation safety news.