Immokalee Community Redevelopment Agency (ICRA) A Wholesome Approach to Branding

Birgit Pauli-Haack on October 29, 2012

Pauli Systems designed and developed a stand-alone web presence for the Immokalee Community Redevelopment Agency (ICRA), (under own domain name, i.e., ImmokaleeCRA.com).  Trademark created to market Immokalee area as a whole; logo for Immokalee CRA; street banners for Main Street; color-coded produce stickers for local farmers; website with business information repository; area business and community news site and Facebook & Twitter implemented as part of online outreach.We developed two distinct corporate identities, one for the Immokalee CRA, and one for Immokalee, as a geographic area with the theme “Immokalee, Florida’s 21st Century?. We also created the advertising for Florida Trend magazine, and street banners for Main Street in Immokalee.

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Posted by Birgit Pauli-Haack

Since 1998 Birgit Pauli-Haack has worked with nonprofits as a web developer, a technology strategist, a trainer and community organizer. She founded Pauli Systems, LC in 2002, now a team of six. It is a 100% distributed company. Since 2010, her team has used WordPress to build new nonprofit sites and applications. In her spare time, Birgit serves as a deputy with the WordPress Global Community team, as a WordPress Meetup organizer and a Tech4Good organizer.

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