About Us

Since 1998 Birgit Pauli-Haack has worked with nonprofits as a web developer, a technology strategist, a trainer and community organizer. She founded Pauli Systems, LC in 2002, now a team of six. It is a 100% distributed company. Since 2010, her team has used WordPress to build new nonprofit sites and applications. Since 2014, Pauli Systems has been implementing CiviCRM instances for political campaigns and nonprofits.

Community Contributions

Birgit contributes to WordPress open-source project on various teams. Since November 2019, she has been working on the Block Editor End user Documentation.

In her home town, Birgit Pauli-Haack is a co-organizer of WordPress Meetup SWFL and a co-organizer of Tech4Good SWFL. Both groups meeting on a monthly basis.


Beyond the interviews and conversations you’ll find below, Birgit is the co-host of the Gutenberg Changelog podcast. Together with Mark Uraine, she talks and reviews the latest Block editor and Gutenberg release on WordPress. Recently, the podcast passed the five-thousand-download milestone.

I always look forward to the Gutenberg Changelog podcast, it gets me excited about WordPress and the Gutenberg block editor, and it’s a great way to keep up to date with all the latest talk and developments around the subject.

Heather Stewart, Glasgow, UK

wp_contribute() – Episode 12: Birgit Pauli-Haack

By Christina Workman

Cover Art: Community Builder Show

The Community Builder Show:

Season 1, Episode 24: Nonprofits, Tech Communities, WordPress, Diversity, and Social Learning with Birgit Pauli-Haack

Women in WP Podcast Cover Episide 28

Women In WordPress: Episode 28 All Things Gutenberg

In episode 28, we talk to Birgit Pauli-Haack about her history as a developer since 2002 and how she got to be such an important part of the WordPress Global Community including leading documentation for Gutenberg, publishing Gutenberg Times, and creating a Gutenberg podcast and live Q&A.

Matt Report: Season 8

Matt Report Season 8: Serving Nonprofits & Community

Matt Medeiros continues Season 8 with his interview with Birgit Pauli-Haack. Birgit is a web developer in Naples, Florida and started as a freelancer in 2002. She became a developer because there was not enough software to do what she wanted to on the web. She uses WordPress and Cold Fusion on a few sites in her agency. In addition to working with non-profits, small business and government agencies, she is very instrumental in the WordPress Community.

Hallway Chats: Episode 42: Birgit Pauli Haack

Tara Keys and Liam Dempsey are the hosts of Hallway Chats, where they talk with some unique people in and around WordPress. They meet and chat with folks you may not know about in our community.


WP Agency Summit 2020: “Making a good life working with nonprofits” Interview with Jan Koch.

WP Engine Social Hour w/ DocPop, Torque Magazine

The NPR Of All Things Gutenberg – an Interview with Birgit Pauli-Haack

Pantheon Hero Spotlight: Birgit Pauli-Haack, Gutenberg Crusader

I Am a Big Fan of Managed Hosting,” Says Birgit Pauli-Haack – Founder at Pauli Systems

Articles for the Industry

Besides, the articles on this site, on NPTechProjects blog, or on the Gutenberg Times, Birgit Pauli-Haack, has published articles as technical writer on other sites of the industry as well.

Talks on WordPress, Nonprofits and more

iThemes Webinar: Creating Stunning Layouts with Image Blocks

Recording | Slidedeck

A big wall of text scares people on the Internet. Great featured images will draw them in. Break up the text with some visual clues and graphics. There are probably more reasons why it’s important to learn and review how you can work with images in WordPress.

The new block editor gives you so many more options to display and combinations to create a post or a page. It can be overwhelming.

In this webinar, Birgit will explain how to use which block in which scenario and the various options for display and how to make your layout great on mobile screen.

We’ll talk about some alternative ways, and weigh one solution over the other. We will cover inline image, image block, media+text block, cover, columns, gallery block. We discuss proper captions, linking and unique 3rd party blocks from the repository and discuss Block Patterns.

JavaScript for WordPress conference 2020

Slide Deck

WordCamp Miami 2020

Create Stunning Layouts With Various Image Blocks In Gutenberg