The Techworld is abuzz about Google+, many techreporter and Net Strategist have been invited by Google to field test Google+, called Google Plus. There is a lot of chatter, and yesterday I saw a good use case to great a collection of comments and the essentials on Storify.
Upon several requests to republish our presentations, we share them now here on our company blog. All slideshows cover the topics: Web2.0, Bloggging vs. Website, email marketing, online publishing and the measuring outcome of initiatives and campaigns.
All presentation are available on Google Documents and should work with all browsers. Please let us know if you have difficulties.
Note: Keep in mind that I used them during live events and they were meant to support the information I provided talking and discussing with the audience. They are not the whole experience.
All material is published under Creative Commons license. Feel free to use them with attribution and link back to Pauli Systems site: www.paulisystems.net
A wonderful inspiring event for any aspiring entrepreneur with great presentations as well as great discussions during breaks.
The first pictures were online directly uploaded through WordPress Android application from the floor of the Mini-Tradeshow and posted on Twitter.
More pictures where shot by the designated event photographers, SWFL-Online Video, who also provided video coverage. We are looking forward to this year’s highlights on YouTube!
The company with the most retweets, apart from Pauli Systems was Dax Enterprises. President Kena Yoke also share information about the event on Facebook and Sue Haberkorn took on LinkedIn and created the Event on Facebook.
Excellent online news site on all things internet, social networks and tools, with special tracks you can follow to make it easier to stay on top of the news. http://www.mashable.com
publishing statistics on Internet behavior. Very interesting to find out what people, your target audience do on the Internet. The site is tracking behaviour for over a decade and makes for great Sunday afternoon read. http://www.pewinternet.org
Learn more about search engine optimization, what it can do and what it can do for your site. We love their graphic on Inbound marketing. The video series: Whiteboard Friday is an excellent weekly 15 minute video in which Randy Fish tackles some overall concepts and tackles one SEO Myth at a time. http://www.seomoz.org
Google Analytics Help Page Start out with the Glossary page as it lists all common terms and their definitions and usage context for Google Analytics. Quite a few seem to be self-explanatory. Considering the narrow context of website tracking, you can also use it as a reference to double check your assumptions when interpreting the results and numbers. http://bit.ly/GAsGlossary
WordPress Plugin: Ultimate Google Analytics Install the tracking codes after successfully setting up the account is an important hurdle to take. Most dynamic website building tools come with Google Analytics built in. For WordPress there are quite a few plugins available. And I published a How-To post for NFN4Good.org. You can follow it in six steps and probably half the minutes. How to install WPlugin: Ultimate Google Analytics http://bit.ly/How2WP-GA
Mailchimp – a rockstar among the Email marketing Systems and providers, also have a very helpful feature Analytics360. It allows you to bring the stats all into one dashboard: your email marketing campaign, your twitter account and and your WordPress Blog. Then you can analyze the direct correlation of traffic changes with the main Inbound Marketing activities: Blogging, Emailing and Tweeting. Learn more here: http://goo.gl/dIoR0 Even if you won’t use the Analytics360, Mailchimp integrates very nicely with your Google Analytics account. Here is more information: http://goo.gl/eZoaB
Ever since #f8 the Facebook Developer conference, Mark Zuckerberg used to announce major changes to the Facebook OpenGraph and the Facebook Timeline. I followed the event and also collected a few stories especially on Facebook Privacy on a new curation tool called Scoop.it.
A couple of weeks ago, AAUW CA Online Branch Program director, Sandy Kirkpatrick, and we discussed a few scenarios and disected who will see what posting, comment or tag, for the various privacy settings in your account. As a part of the program, I was also asked if I could explain Facebook Timeline and how it will change how our profile appears for our friends. To answer that question, I took a deep dive in my own Facebook Timeline and published my experience on the non-profit technical support site of the Naples Free-Net. You can read all about it here:
Yet ANOTHER social network? But I can’t keep track now, with all the Facebooking, Tweeting, Linking In; not to mention my full-time production studio for YouTube videos and podcasts…and, wait…what? A Google social network?
Whoa…we might be on to something here!
The new kid? on the social media block is, of course, Google Plus (Google+…or, GooPlus, if you prefer) and with it come the same questions asked by million of social media users the world over: will my friends follow me to the new network? How will I find new friends? How will I get noticed (Social media is, after all, all about me.?)
With social media, it’s always the chicken and scrambled egg problem: I won’t join a new network when my friends are not there, but my friends won’t come when I am not there.’
Google+ has the same problem. Only a few die hard geeks and close friends are there! And none of my other friends will leave Facebook, because that’s where their friends are.
Put all that aside because there is good news. Google+ can be beneficial even if your friends are not there yet. Hello? Google.
Among other important aspects of social interaction on the InnerTubes, Google+ can boost your visibility with the additional links back to your website. Your posts are part of the public Internet. You can build your network slowly and deliberately.
I recently was invited to answer questions about Google+ at a monthly meeting of the Entrepreneur Society of Naples (Florida). Here is a summary of what we discussed in the meeting. It was only a 15 minute talk, and the slides are available below this article.
So why bother?
Google is the fastest growing Social network right now.
Google+ has reached an estimated 50 million users within the first 90 days, a milestone that took Twitter 3 years and Facebook over 3.5 years. LinkedIn reached those user numbers only after 2354 days, about 6.5 years.
Google is ubiquitous
Google has the advantage that a lot of people use a lot of their free services around the net,
Google Analytics, and more. “‘With the overall available toolbar, as entrance into the social network, a user doesn’t have to switch screens or browser tabs to look at Google+ notifications and review comments on posts.
However, some enterprise level services, like GoogleApps for Business are not yet intergrated, to the dismay of a growing number of business who feel left out, taking advantage of the new network. It’s only a matter of time when companies are able to create brand accounts and use it within their GoogleApps environment, or so we hear.
Google is Search
We do Google. Right, who are we kidding?
Comscore & Highwire, market analysts, put Google market share on Search at 65%, Bing at 15% and Yahoo at 14%.
Nearly all purchasing decisions – a staggering 92% – start with an online search. There is a whole black hat industry out there doing nothing but Search Engine Optimization. And Google employs about 100 people in the Spam fighting department. Social Network add a very important component to the quality of a search.
Once I am logged into my Google Account, the search results page changes for me. Now Google becomes Superman and gives me more power through increased relevance with the selection of search results. Now Avatars of my friends/followers from other social network show up next to various links, signaling that a person I know has shared a particular link. It also adds those links, that I have plussed One before, and marked it as standing out . My search resulted in a much more focused and richer collection of links.
Fig 2. Google Social Search: Keywords: Immokalee Business
Google adds what’s called social signals. It has it from Twitter, from Google+, not yet from Facebook as most sharing is done behind the Facebook login wall. And for Facebook, having access to the data is a business model so they are careful making it public. The Google crawlers are not yet going to Facebook.
ComScore calls this â€œBlended Search and the New Rules of Engagementâ€? and writes: …Page 1, Position 1 is no longer the gold standard for successful SEO strategies.
The syngergies between search index and social networking are very powerful. Even if you are not able to create brand profiles yet, you can still use Google+ to create additional links back to your website, but sharing publically on your profile, by using the +1 button on other business website or on your own website.
+1 is for Google, what I Like? is for Facebook. In contrast to Facebook, however the +1 for a site is another signal for the Google Search Index, and with the Internet User now being able to recommend pages but clicking +1 they also are part of a giant crowdsourcing experiment for Google. Any +1 done by an Internet user is a very, very strong human relevance signal and will benefit the particular page on your website.
Slides: Presentation Entrepreneur Society of Naples – October Meeting
Since Charity for Change started in Spring 2008, Pauli Systems has been involved on various levels with the organization and the team around its Executive Director, Karen Conley. This year, Charity for Change created a fun Holiday Giver Game to be played by community members and it helps introduce the program to a broader audience!
The Second Chance Foundation pledged $30 for each player that answers three MathQuiz questions correctly between December 14 and January 1, 2012. Start Playing the Holiday Giver Game here No worries the questions are on fifth grade level! It’ll take only about 3 minutes and is great fun. You’ll also meet Giver and as he always says:
It’s time to go social! Are you taking advantage of Social Media? Is your website ready for Social Media? Will it help you reach and grow your audience? The power of Social Media allows users the opportunity to create/communicate with an online community to work for you, to increase traffic to your site. Although each social network has it’s own ways to display information and rules to engage with your audience, once you are past the mechanics and past setting up the space,you will be able to streamline publishing and interact with your followers.
This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course, you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. The networks covered will be: Facebook, Google+, LinkedIn, Twitter, YouTube and Flickr.
When: Fridays – Jan 13 + 20+ 27, 2012 (Time: 3pm to 6pm)
Our Social Media Summer Series at our monthly meetings of our Small Business Resource Network featured fascinating get-togethers and productive, lively, discussions.
The first session’s topic was: “It starts with a Blog Or Get Your Website Social Media Ready“.
We talked about how a blog – or website update – improves dramatically a static website’s search engine visibility and also serves well as a communication and information hub when venturing into the online communities on public social networks. We talked about the most important features of a blog.
One of the fundamental principles of Social Media is information sharing and we looked at the motivations of why people share information with their networks.
At the end of the first evening, we looked at the webstats of a client’s website converted to a blog four months earlier and now publishes four to five times a week. By comparing website traffic prior to the blog, we saw traffic increased 3 1/2 times after the blog and traffic increased 2.25 times on the website’s lead generation page. What we learned is a blog will get you two birds with one stone: It increases tremendously your search engine visiblity and it will provide great, relevant and sharable content for your online business network and will spread ideas & solutions.
The second session was All About Facebook and how to use it for your business.
We walked through the anatomy of a facebook page (as opposed to a facebook profile) and again discussed how to make social media really work with relevant content shared with your inner circle and by collaborating with strategic partners to enlarge the reach by multiplying the posts by, “liking,” commenting and sharing. Again we looked at a few ways to reach beyond your own group of friends by taging partner company pages, working with sponsors of the same event and doing something good for non-profits with whom you might be engaged.
The discussion after the presentation included suggestions for separating a personal profile from your company’s page, a very important part of Facebook marketing. For small business owners this is an important distinction. On one hand, you communicate with friends and family; but on the other hand, you have friend requests from members in your various business networks who also want to connect with you on a personal level.
It’s not uncommon for business owners to mix business and leisure on Facebook. A company’s brand page will also have “likes” or fans the owner has accumulated through a personal profile on Facebook. You don’t want to bore your friends with business items nor do you want to reveal too much personal sharing to business associates.
The potential conflict needs to be carefully navigated. If some posts or notes are boring to your friends, they might also be boring for your clients and company fans. And even if people are your friends, they still might be interested in your company’s project.
(To be honest, most of my life is related to my work on the Internet and quite a few of my friends are working in the same field so we share some common interests. On the other hand, I am very much involved in community projects as a volunteer and sharing information on the company page wouldn’t be appropriate but I have no scrupels when it comes to shout-outs for my favorite non-profit or cool events around town. Most of my friends seems to have been quite forgiving when I post business techie-stuff on Facebook and I also learned to live with the fact that there might be quite a few hundred people that “hide” my stream from their own newsfeed.)
A lot can be learned about the performance of your social media activities within your audience. Study members of your audience and find out what’s relevant to them. If it’s good enough, they will share it with their own friends. But if it’s not, you are just shouting into the warm summer breeze.
During August’s meeting, people gathered around to learn, “Why You Should Bother with Google+.“
We explored why search engine result pages change with different social signals around the Interwebs. We also looked at Google+ Killer Features – Circles, Ripples and my personal favorite Google+ Hangouts. A brief discussion also revealed a very interesting observation: Facebook is for talking to people you know. Google+ is very good to find new people that communicate in a particular space. That is also a phenomenon that Google+ has in common with Twitter, where I discover interesting people all the time.
The last few minutes on the 3rd evening we spent exploring the company pages on LinkedIn. How to create company pages,how to post and how it looks in followers’ news stream. The unique propositon of LinkedIn Company Pages is that you can also list specifically your company’s products and services and your followers, customers and business friends can give recommendations on specific services or products. None of the other social networks allow this kind of product/services-oriented communication.
The three presentations by Birgit Pauli-Haack have been posted on Slideshare.net for download, review and study.