We know you have technology issues and questions. Everyone does! And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues. That's why we'd like to invite you to a new monthly online business owners' roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future. Please join us!
It’s just not clicking. You’ve peppered your website or e-newsletter with lots of links and graphics to support your sizzling content, but no one seems to care, (or, click). What can you do to improve the odds that your links will get noticed and clicked, (and lead your visitors to where you want them to go)? No worries. There are a number of steps a you can take, that will encourage visitors and customers to click on a link or graphic located on your website. Just take a look at the tips below, and try some or all to help get ‘em “clicking"...
The last two weeks, I have done a considerable amount of teaching, and have participated in numerous discussions related to online presence, websites, and social media. Of course, many questions are centered around the question "how will we get noticed, and what does it cost to get a better ranking on Google?"
My answer is go ask Google. They publish everything they deem important on their website, Google for Webmasters. And, don't be afraid; most of the information is not technical, but practical and actionable.
The iPad is a wonderful magazine and book reader when you're on the road and in situation where you can't use a computer, but you need something to do, i.e., while waiting in a hospital, in an airport, or sitting on a commuter train. However, for a serious online media consumption tool I would need less restrictions. And, there are plenty of choices about to be released, or already on the market, that are more affordable with more convenience.
Your website is your organization's greatest communication platform. Competition can copy everything you have, but it cannot copy who you are. Let your 'brand' shine! Connect to customers, potential members, etc., online with content that focuses on their needs, provides them with information, and communicates the benefits your products and services provide.
