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Rebranding government agencies requires precision, tenancity.

February 13, 2014 by Birgit Pauli-Haack

Rebranding any company or entity is a difficult task on any level but rebranding a government agency requires precise attention to detail and tight coordination behind the scenes. 
Florida’s job and unemployment agency - now called CareerSourceFlorida - started its rebranding in January to the current name from the former Workforce Development Board, known in Southwest Florida as SWFLWorks.

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CFCamp Interview with Birgit Pauli-Haack

September 16, 2013 by Birgit Pauli-Haack

Birgit Pauli-Haack, President/Founder of PauliSystems, LLC was chosen as one of the well-known speakers for the Fourth Annual CFCamp 2013 to be held October 14-15, 2013 in Germering near Munich, Germany.  

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Categories: CFCamp

"Google+...oh yeah, you need to be here!"

June 04, 2013 by Birgit Pauli-Haack

Southwest Florida's Small Business Resource Network (SBRN) is once again diving into social media training for small businesses this summer.
This program kicks off its Social Media Summer Series on Thursday, June 20, 2013 at the Holiday Inn, Fort Myers Airport @ Town Center, 9931 Interstate Commerce Drive, Fort Myers with a focus on “Google+ ...oh yeah, you need to be here!”

Birgit Pauli-Haack, the owner of Pauli Systems and co-founder of Relevanza, will present tips for using Google+ in small business. The amazing opportunities of social media have yet to capture the attention of some business owners and as a result, social media has yet to become part of a strategic plan to reach consumers, constituents and the public at large.

 

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Being online is today part of business

April 24, 2013 by Birgit Pauli-Haack

SWFL WorkForce Development BoardThe conversation has changed and I am very happy about that.  Business owners and managers realize today that “being online” is part of their business and content is king.  High demand for story, data and image sharing online have become a strategic part of savvy business plans and daily operations.  And the savviest business owners come to us looking for a partner to take them beyond single parts and who offers a broad spectrum of tools, services and guidance. We share our experience to help build systems flexible enough to grow with the business’ and customers’ needs but also stable enough, scalable enough to integrate into operational processes of a growing business.  

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